Senior SEM Manager

About the Company

Department: Paid Search

Location: Canada

Compensation: $90,000 - $110,000 / year

At Clever Digital Marketing, we empower large‑scale home improvement companies by fueling their top‑line revenue through innovative digital marketing strategies. We focus on paid advertising that drives net sales, using data‑driven, outcome‑oriented tactics tailored to each client’s unique needs. In just three years we have partnered with over 50 companies across the USA and Canada, helping them generate $250 million in revenue and driving continued growth toward $325 million next year.

About the Role

Position: Senior SEM Manager

Responsibility: Oversee a portfolio of clients and lead the scaling of our PPC department.

We are looking for a strategic thinker who thrives on scaling Google campaigns profitably, enjoys data analysis, and excels at building and maintaining department processes, including high‑budget campaigns and cross‑team collaboration.

Responsibilities

• Oversee campaign strategy and work with the Manager on advanced search tactics, establishing ongoing strategic frameworks.
• Daily account management to maximize mid‑ and high‑tier accounts.
• Lead media planning for new accounts.
• Coordinate with team leadership to manage and optimize large‑scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks.
• Manage performance of Analyst, Coordinator, and Manager roles, overseeing training, development, and quality of work.
• Work with the CSM lead to set North Star Metrics for each client.
• Oversee campaign audits to ensure comprehensive analysis, accurate findings, and relevant recommendations are implemented.
• Create and implement robust A/B testing frameworks to continuously optimize campaign performance.
• Develop and refine processes and best practices to drive operational excellence for internal efficiency and client success.
• Develop comprehensive strategies and frameworks for struggling accounts, ensuring alignment with CDM best practices.
• Maintain clear communication with internal stakeholders to align client status and performance.
• Lead cross‑team communication with the conversion rate optimization and integration teams.
• Maintain regular communication with team members through 1:1 meetings and team discussions.
• Lead annual performance reviews for junior team members and provide clear feedback on performance and growth.

Qualifications

• Strong command of the English language and located in Canada.
• 4+ years of experience in Paid Search advertising.
• Advanced knowledge and in‑depth experience with Google Ads.
• Experience managing over $300K/month in paid search spend.
• 2+ years of agency experience preferred, but not required.

Benefits

• An incredible team culture focused on collaboration, extreme ownership, and continuous improvement.
• Competitive compensation reflecting your expertise and contributions.
• Fully remote work environment with optional collaboration in the Vaughan office.
• 15 days of paid time off (PTO) annually, with flexible use.
• Comprehensive group benefits (health, dental, and more).
• Company‑provided MacBook, home office budget, and merch deliveries.
• Work‑abroad policy and opportunities to connect with teammates in person at events and off‑sites.

Clever Digital Marketing values the unique skills and experiences each individual brings to the team and is happy to provide reasonable accommodations to candidates during the recruitment and selection process.