Marketing Manager, COTALAND

Description

Marketing Manager - COTALAND

Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. The sports and entertainment portfolio at COTA is unmatched in the country with Formula 1 US Grand Prix, NASCAR and MotoGP attracting global fans during championship races on the famed Circuit and Live Nation producing over 30 headline concerts every year at the Germania Insurance Amphitheater. COTALAND is an amusement park with over 30 attractions and experiences, including first-of-their-kind roller coasters.

COTALAND is looking for a highly driven, execution focused Marketing Manager to help lead the day-to-day marketing engine of Austin’s newest amusement park.

This role sits at the intersection of traditional theme park marketing and high energy, real time, in venue marketing execution. The ideal candidate thrives in fast paced environments, understands how to create demand both before and during the guest experience, and knows how to turn moments into content and content into revenue.

You will play a key role in bringing the COTALAND brand to life across digital channels, in park activations, and real time guest engagement.

Requirements

Key Responsibilities

Campaign Execution & Park Marketing

• Support the development and execution of seasonal campaigns, ticket sales initiatives, and park wide promotions
• Coordinate marketing rollouts for rides, attractions, food and beverage, and entertainment offerings
• Assist in driving attendance during peak and off-peak periods through targeted campaigns
• Work cross functionally with operations, ticketing, and partnerships to align messaging and timing

In Park Marketing & Guest Experience

• Own in park marketing presence including signage, digital screens, announcements, and live activations
• Identify opportunities to enhance the guest experience through real time engagement and upsell moments
• Collaborate with operations to create “moment driven” programming that increases energy inside the park
• Execute and optimize on site promotions, special events, and brand moments

Content & Social Execution

• Lead day to day content capture strategy including photo, video, and short form content
• Identify real time content opportunities happening inside the park and deploy quickly
• Work closely with internal and external creators to produce high-volume, high-quality content
• Manage social media calendars with a focus on consistency, relevance, and performance

Influencer & Creator Partnerships

• Identify, onboard, and manage influencers and content creators aligned with the COTALAND brand
• Coordinate park visits, content capture, and posting schedules
• Ensure brand alignment while maximizing reach and engagement

Event & Entertainment Marketing

• Support marketing for special events, park takeovers, and seasonal activations
• Bring a results driven mindset to programming including pacing, energy, and guest flow
• Assist in developing unique experiences that drive repeat visitation and word of mouth

Performance & Optimization

• Track campaign performance across digital, social, and in park initiatives
• Use data and guest behavior insights to optimize campaigns and activations
• Continuously test new ideas, formats, and tactics to improve results

Why This Role is Different

This is not a traditional theme park marketing role.

At COTALAND, marketing doesn’t stop at the front gate. It lives inside the park every day. We are building a brand that combines the scale of a theme park with the energy and execution of live entertainment.

If you come from theme parks, hospitality, entertainment, or live events, this is your opportunity to apply that mindset at a much larger scale.

What You’ll Help Build

• A marketing engine that operates in real time, not just campaign cycles
• A content machine that captures and distributes moments daily
• An in park experience that feels alive, dynamic, and constantly evolving
• A brand that becomes one of the most talked about attractions in Texas

Required Qualifications

• Minimum 3 years of experience in marketing, theme parks, hospitality, entertainment, or live events.
• Experience working in fast paced, high volume environments.
• Strong understanding of content creation, social media trends, and digital marketing.
• Ability to think both strategically and execute at a high-level day to day.
• Comfortable working nights, weekends, and during major events when needed.
• Highly organized with strong communication and cross functional collaboration skills.
• Self-starter with a bias toward action and problem solving.

Preferred Skills

• Basic design or content creation skills (Canva, Adobe Creative Suite).
• Knowledge of regional tourism trends and local media outlets.
• Event planning and partnership marketing experience.
• Intermediate to advanced presentation development (PowerPoint)

Work Schedule and Conditions

This position is based on-site at COTALAND Theme Park at Circuit of The Americas in Austin, Texas and requires flexibility for non-traditional hours during rehearsals, installs, openings, and seasonal peak operations.

Physical Demand & Work Environments

• Ability to stand, sit, use of hands to handle, or feel, reach with hands and arms.
• Ability to lift and/ or move up to 25 pounds.
• Ability to squat, bend, twist, push/pull.
• Ability to stand/walk for long periods.
• Specific vision abilities required by this job include close vision and distance vision.
• Work in extreme environments outdoors throughout the year.
• The noise level in the work environment is usually moderate but can be loud during events.

Salary commensurate with experience.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job.

EQUAL EMPLOYMENT OPPORTUNITY

COTA strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.