Search Engine Optimization Manager

Company Description

CareFirst Urgent Care is a walk-in clinic with 44 locations dedicated to providing comprehensive healthcare services with convenience and accessibility. Open daily from 8 a.m. to 8 p.m., the clinic addresses a wide range of non-life-threatening illnesses.

The Role

We're looking for a senior, hands-on SEO Manager to own our organic search presence from top to bottom. This is an in-house role with real ownership — you'll drive local visibility, shape our content strategy, and ensure our technical foundation is airtight. You won't be managing an agency. You'll be the expert in the room.

You'll report directly to leadership and work cross-functionally with our marketing, content, and web teams to grow organic patient acquisition across all of our locations.

Required Qualifications

• 5-7 years of SEO experience, with demonstrated ownership of strategy and results
• Local SEO expertise - Google Business Profile optimization, local citations, map pack rankings, and multi-location SEO strategy
• Technical SEO proficiency - site audits, crawlability, Core Web Vitals, schema markup, page speed, and indexation
• Content & on-page SEO - keyword research, content briefs, metadata optimization, and internal linking strategy
• Strong analytical skills - comfortable in Google Search Console, GA4, and SEO platforms like Semrush, Ahrefs, or Moz
• Experience working with web/dev teams to implement technical recommendations
• Ability to track, report, and communicate SEO performance and strategy to non-technical stakeholders

You'll Own These KPIs

• Organic search traffic growth (overall and by location)
• Local pack / map rankings across service areas
• Keyword rankings for high-intent patient search terms
• Organic-attributed appointment requests and conversions
• Core Web Vitals and site health scores

Preferred (Nice to Have)

• Healthcare or multi-location local business SEO experience
• Experience with WordPress or similar CMS
• Familiarity with schema markup for healthcare
• Basic HTML/CSS knowledge — enough to implement fixes without always needing a developer
• Experience managing or contributing to a content calendar

Tools & Tech

• Google Search Console
• GA4 · Google Business Profile
• Google Tag Manager