Email Marketing Specialist

Position Overview

The Email Marketing Specialist serves as a critical driver of consumer engagement by strategically managing the end-to-end consumer lifecycle. This role ensures every touchpoint aligns with brand objectives while delivering highly relevant, segmented content that resonates across diverse audiences. Balancing strategic vision with hands-on execution, the Specialist leverages data-driven insights to optimize campaigns, enhance engagement, and strengthen long-term consumer relationships.

Core Responsibilities

Audience Segmentation and Lifecycle Management

• Develop and implement sophisticated audience segmentation strategies to ensure highly relevant, personalized content delivery across diverse consumer cohorts that drives engagement and builds loyalty.
• Orchestrate the end-to-end consumer email journey, identifying key opportunities for lead magnets, automated triggers, re-engagement campaigns, loyalty-driven touchpoints, and organic growth of the subscriber base.
• Produce creative briefs and communicate direction for email topics and accompanying visuals to the Creative Services team, ensuring alignment across messaging and brand standards.
• Collaborate with the Brand Marketing team to align email initiatives with multi-channel campaigns, ensuring a seamless and cohesive brand experience.
• Analyze KPIs, such as subscriber behaviour, engagement and retention metrics to refine targeting parameters, optimize list growth, and foster long-term health of the email databases.

Technical Execution and CRM Optimization

• Manage the deployment of all email campaigns within CRM platforms, encompassing troubleshooting, template management, link validation, and beyond.
• Oversee the rigorous quality assurance process for every deployment, ensuring good rendering across various devices, browsers, and email clients.
• Integrate dynamic content blocks and advanced personalization tags to enhance the sophistication of outbound communications.
• Maintain email list integrity, overseeing data hygiene practices and list management to minimize bounce rates and maximize deliverability.

Email Compliance and Governance

• Ensure full CASL and PIPEDA compliance by maintaining opt-in mechanisms, consent records, and unsubscribe protocols, staying current with legal requirements and confidently applying it in day-to-day email operations.
• Monitor global privacy trends and deliverability standards to proactively adjust internal workflows and mitigate risks.
• Establish and document standardize operating procedures for email deployment to ensure consistency and operational excellence.

Performance Analysis and Optimization

• Execute A/B testing framework, focused on subject lines, creative layouts, and CTA placements, to drive continuous improvement in open and click-through rates.
• Analyze and translate campaign results into actionable insights that inform future strategy, identify opportunities for consumer education, and strengthen engagement.
• Monitor industry benchmarks and emerging email marketing trends to maintain leadership in email communications.

Qualifications

• Bachelor’s degree or Diploma in Marketing, Communications, or related field, or equivalent professional experience.
• 3+ years of hands-on experience in email marketing or comparable role.
• Hands-on experience in CRM platforms, such as Mailchimp, Klaviyo, and Salesforce Marketing Cloud.
• Experience working with cross-functional teams to execute integrated marketing campaigns.

Key Skills

• Strong organizational skills with the ability to manage multiple workstreams simultaneously.
• Ability to articulate complex technical metrics and channel performance, translating data into high-level business impact and actionable insights.
• Proven success in designing and executing lifecycle marketing campaigns that drive engagement and growth.
• Creative thinker with the ability to generate innovative content ideas and solutions for email marketing campaigns.
• Proficiency in HTML/CSS for email development, ensuring responsive designs and optimal rendering across email service providers.
• Skilled at troubleshooting technical and rendering issues to maintain campaign quality.
• Excellent verbal and written communication, with the ability to collaborate across teams and stakeholders.

How to Apply

Please submit your resume and a cover letter outlining your qualifications and explaining why you are the perfect fit.

Job Type: Full-time, Permanent

Pay: $60,000 – $65,000 per year

Benefits

• Dental care
• Paid time off
• Store discount
• Vision care

Schedule

• Monday to Friday
• Work Location: North York Hybrid – 4 days on site