Senior Product Marketing Director

Oversee strategic marketing initiatives for Workplace Benefits & Retirement products. Lead a proficient team in developing product strategies that resonate with clients and drive business growth effectively. This critical position demands extensive experience in marketing leadership and product strategy.

You will orchestrate market insights to inform product positioning and create value propositions that stand out. Collaborating widely with internal teams, you’ll drive marketing executions that align with business objectives and deliver exceptional customer experiences. Key Responsibilities:

• Direct a high-performing marketing team
• Develop market insights for product strategy
• Execute go-to-market initiatives for new products
• Implement measurement frameworks for campaigns
• Build cooperation across teams for strategic alignment Requirements:
• 7–10 years of progressive marketing experience
• Bachelor’s degree in Marketing or related field
• Extensive product marketing and activation skills
• Experience in regulated industries highly valued
• Strong ability to influence and partner strategically Lead impactful marketing efforts to shape the future of Workplace Benefits & Retirement products while enhancing brand presence.