DTC E-Commerce Director | Bamboo Switch®

About Bamboo Switch®

We’re on a mission to create a world free from single-use plastic. Bamboo Switch® is a fast-growing sustainable lifestyle brand offering 450+ eco-friendly alternatives for everyday living.

We don’t just sell products—we build a movement.

Make The Bamboo Switch™

The Opportunity

We are seeking a DTC E-Commerce Director to lead and scale our direct-to-consumer business across all digital channels.

This role is designed for a leader who combines strategic thinking with a strong bias for action—someone who understands how to drive revenue, optimize the full customer journey, and build systems that scale.

You will own the performance of each of our DTC channels and play a key role in shaping the future of the business.

Core Responsibilities

Revenue and Growth Leadership

• Own DTC revenue targets and overall performance
• Develop and execute growth strategies across all digital channels
• Increase AOV, CR, and customer lifetime value

Website and Conversion Optimization

• Oversee and optimize the Shopify storefront for user experience and conversion
• Lead A/B testing across landing pages, product pages, and checkout flows
• Continuously improve site speed, mobile experience, and funnel efficiency

Digital Marketing Oversight

• Lead paid media strategy across platforms such as Meta, Google, and TikTok
• Oversee email and SMS marketing, including flows, campaigns, and segmentation
• Drive SEO strategy and organic traffic growth

Marketplace Management

• Oversee performance across Amazon, Walmart, Wayfair, Target, Etsy, eBay, and emerging marketplaces
• Optimize listings, pricing, and channel performance
• Ensure marketplace strategy aligns with brand positioning and long-term goals

Team and Cross-Functional Leadership

• Collaborate with marketing, creative, and fulfillment teams
• Hire, Manage and Mentor internal team members and external partners
• Build systems, processes, and accountability across all channels

Analytics and Reporting

• Track and report on key metrics including conversion rate, AOV, CAC, LTV, and ROAS
• Deliver weekly performance reports every Monday by 10am
• Provide action plans and adjustments when performance is off track

What We’re Looking For

• 5+ years of experience in DTC e-commerce leadership
• Proven track record of scaling online revenue
• Strong experience with Shopify and analytics platforms
• Deep understanding of paid media and lifecycle marketing
• Experience managing major marketplaces (Amazon, Walmart, etc.)
• Highly data-driven with strong organizational and execution skills

What Makes This Role Different

• Mission-driven brand (sustainability at the core)
• High ownership + ability to shape DTC strategy
• Fast-growing company with real upside
• Work that directly impacts environmental change

Perks & Benefits

• Healthcare (including dental & vision)
• 401(k) with employer match
• Employee discounts
• Growth opportunities (One week per year dedicated to continued education and growth)
• Work with a passionate, purpose-driven team
• On-site, collaborative, and high-energy work environment

Success in This Role Looks Like

Success Metrics (First 90 Days)

• Increase website conversion rate
• Improve average order value and customer retention
• Launch and optimize at least two new revenue channels
• Establish clear reporting and performance cadence
• Demonstrate measurable DTC revenue growth

How to Apply

We value bold thinking and initiative.

Candidates who include a brief audit of our website, propose two to three immediate growth opportunities, or outline a short strategy will stand out.

Final Note

If you’re looking for a role where you can build, experiment, and lead—this is it.

Make The Bamboo Switch™

Diversity, Equity, and Inclusion Commitment

We’re committed to creating a diverse, inclusive, and equitable workplace where everyone feels respected and supported. We welcome candidates of all backgrounds, identities, and experiences, and are proud to be an equal opportunity employer. If you need accommodations during the hiring process, please let us know.

Job Type: Full-time

Projected Total Compensation: $72,000.00 - $150,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Application Question(s)

• Tell us about a specific example where you improved conversion rate or revenue ($500,000+) on a DTC website.
• What was the baseline?
• What did you change?
• What was the result (quantify it)?

We are looking for real numbers please, not theory.

• Pick one:

Our website

OR

One of our products on a marketplace

Give us 3 specific improvements you would make to increase conversion or sales.

• Which DTC channel have you scaled most successfully, and what results did you achieve?

Work Location: Hybrid remote in Cottage Grove, MN 55016