MARKETING MANAGER- FMCG

My Cient is one of leading FMCG companies in it‘s[i] sector and due to the current Marketing Manager relocating, they are now on the lookout for a Marketing Manager to join the Team. I cannot speak highly enough of this business-

I have been fortunate to place a number of people in the business and they genuinely really like working in the company- employees are given a lot of flexibility ( 2 days in office which can be split over blocks of time) but more importantly is the culture of the organisation; a real sense of teamwork and collaboration and the autonomy you will be given.

Although a global organisation, the Irish Team is a small tight knit team where marketing ; commercial and supply chain work together. A number of their brands are number 1 within their category and dominate the Retail marketplace. The country Manager- Richard – leads by example

“ I am really proud of the Team- we had another strong year in 2025 and have ambitious plans to grow again in 2026- and in this role, I am looking for a strong Marketing manager who can come with ideas; take hold of the role; getting buy in from the commercial Team and experience of running media campaigns would be a distinct advantage”

The current Marketing Manager who I placed in the business over 5 years ago said “

I will be sad to move on in the summer but it’s very much for personal/ family reasons; I have loved my time here- Richard gave me a lot of autonomy , I got to work with some great people and built relationships with some top media agencies and I hope that the new Marketing Manager will have as good experience as I have had in the business.”

A Must for this position is FMCG experience

• if you do not have a minimum of 4-5years marketing experience with a FMCG brand led company/ background- unfortunately you will not be considered for this position

Purpose Of Role

• To build and protect the brand equity of the organisation and it’s sub-brands in Ireland, in line with brand guidelines.
• To set the strategic direction for the range portfolio to achieve business and brand objectives through development and implementation of consumer focused brand strategies.

Key Accountabilities

• Work with the Country Manager to develop profitable marketing strategies in line with corporate guidelines and objectives.
• Effectively manage and motivate the brand manager to turn these strategies into consumer-focused initiatives to achieve business and brand objectives.
• Work with the International and UK teams to select new product concepts for launch in Ireland that will help deliver mid-term business goals.
• Develop and execute the yearly marketing plan for the brand portfolio.
• Work with the Country Manager to agree most effective allocation of marketing expenditure budget on an annual basis to achieve business and brand objectives, ensuring spend is used to effectively communicate with the specified target audiences and is fully evaluated to determine ROI.
• Manage the marketing budget to ensure all marketing and category expenditure falls within budgeted levels.
• Work effectively with agreed Advertising, Media, Design, Sales Promotion, Research and Digital agencies to maximise the business return on investment and achievement of objectives.
• Manage the development and protection of brand positioning and consumer proposition for all the brands within the portfolio.
• Track performance of the range and competitors and formulate necessary action plans to deliver brand and commercial objectives.
• Work closely with the Category & Insights Manager to identify future drivers of growth for the categories through shopper and consumer research projects.

. Key Requirements

• Minimum of 5 years Brand / Marketing Management experience in a relevant FMCG company (retail or supplier side)
• Excellent interpersonal and comminication skills are essential requirements.
• Strong Analytical and budget management skills as well as strong influencing skills and having a collaborative approach is also crucial.
• Experience of media planning/ working with social media agencies would be advantgeous
• Ability to plan and prioritise will also be important.

For more information please contact Denis Mac Sweeney on 087 977 2742 or email Denis at [email protected] . All applications will be treated confidentially