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Technical Growth Marketing Consultant for Consumer Mobile App

Upwork

We’re looking for a highly technical, hands-on Growth Marketing Consultant to help grow our consumer app and turn new users into engaged power users.

This is not a strategy-only role. You will be expected to develop growth ideas, implement the required systems and campaigns, monitor performance, and optimize results.

Responsibilities

Identify strategies for acquiring high-potential users

Build growth loops that encourage participation, content creation, referrals, and repeat usage

Develop coordinated email and push notification campaigns

Create onboarding, activation, engagement, retention, and reactivation journeys

Configure and manage our CRM, marketing automation, push notification, and analytics platforms

Build audience segments using user attributes and behavioral data

Set up automated workflows, triggers, event-based campaigns, and lifecycle messaging

Implement campaign tracking, attribution, dashboards, and reporting

Work with product and engineering teams to define events, data requirements, and integrations

Troubleshoot data, automation, deliverability, and campaign execution issues

Run experiments and analyze which campaigns increase active users, retention, participation, referrals, and content creation

Document systems and create repeatable processes our team can continue using

Required technical experience

Advanced experience with CRM and marketing automation platforms

Hands-on experience with mobile push notifications and lifecycle messaging

Strong knowledge of behavioral segmentation, event tracking, campaign triggers, and user journeys

Experience configuring analytics, attribution, dashboards, and conversion funnels

Ability to work with APIs, webhooks, data integrations, tracking plans, and testing tools

Ability to independently build, launch, test, and troubleshoot campaigns

Experience translating product usage data into actionable user segments and campaigns

Strong understanding of acquisition, activation, engagement, retention, referrals, and reactivation

Experience with early-stage consumer apps, social platforms, community products, or creator products is strongly preferred.

When applying, please include specific examples of systems and campaigns you personally implemented. List the CRM, marketing automation, push notification, analytics, and attribution tools you have used. Explain your technical role, the user behaviors you targeted, and the measurable results.

Please do not apply if your experience is primarily strategic or if you would need another person to complete the technical implementation.

Job Type

Job Type
Contract
Location
Anywhere(Remote)

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