Technical Growth Marketing Consultant for Consumer Mobile App
UpworkWe’re looking for a highly technical, hands-on Growth Marketing Consultant to help grow our consumer app and turn new users into engaged power users.
This is not a strategy-only role. You will be expected to develop growth ideas, implement the required systems and campaigns, monitor performance, and optimize results.
Responsibilities
Identify strategies for acquiring high-potential users
Build growth loops that encourage participation, content creation, referrals, and repeat usage
Develop coordinated email and push notification campaigns
Create onboarding, activation, engagement, retention, and reactivation journeys
Configure and manage our CRM, marketing automation, push notification, and analytics platforms
Build audience segments using user attributes and behavioral data
Set up automated workflows, triggers, event-based campaigns, and lifecycle messaging
Implement campaign tracking, attribution, dashboards, and reporting
Work with product and engineering teams to define events, data requirements, and integrations
Troubleshoot data, automation, deliverability, and campaign execution issues
Run experiments and analyze which campaigns increase active users, retention, participation, referrals, and content creation
Document systems and create repeatable processes our team can continue using
Required technical experience
Advanced experience with CRM and marketing automation platforms
Hands-on experience with mobile push notifications and lifecycle messaging
Strong knowledge of behavioral segmentation, event tracking, campaign triggers, and user journeys
Experience configuring analytics, attribution, dashboards, and conversion funnels
Ability to work with APIs, webhooks, data integrations, tracking plans, and testing tools
Ability to independently build, launch, test, and troubleshoot campaigns
Experience translating product usage data into actionable user segments and campaigns
Strong understanding of acquisition, activation, engagement, retention, referrals, and reactivation
Experience with early-stage consumer apps, social platforms, community products, or creator products is strongly preferred.
When applying, please include specific examples of systems and campaigns you personally implemented. List the CRM, marketing automation, push notification, analytics, and attribution tools you have used. Explain your technical role, the user behaviors you targeted, and the measurable results.
Please do not apply if your experience is primarily strategic or if you would need another person to complete the technical implementation.
Job Type
- Job Type
- Contract
- Location
- Anywhere(Remote)
Share this job: