Paid Advertising & Shopify E-Commerce Manager

Immediate Start | Contract or Full-Time | Remote

We are seeking one experienced, hands-on person to manage paid advertising and make ongoing Shopify website updates for an urgent four-month holiday sales campaign.

This is an execution role—not an agency-management or strategy-only position. You will personally create, launch, monitor, and optimize advertising campaigns while improving the Shopify store to increase conversions and sales.

Primary Responsibilities

Paid Advertising

• Manage Meta Ads, Google Ads, Google Shopping, Performance Max, and retargeting
• Create holiday campaigns for gift boxes, seasonal products, and Advent calendars
• Conduct keyword, audience, and competitor research
• Write advertising copy and coordinate or create basic ad graphics and videos
• Install and verify pixels, conversion tracking, product feeds, and analytics
• Monitor advertising performance daily
• Test audiences, creative, offers, landing pages, and promotional messages
• Scale profitable campaigns while quickly correcting or stopping poor performers
• Manage advertising budgets based on profitability and available inventory
• Track ROAS, customer acquisition cost, conversion rate, and revenue

Shopify Management

• Make ongoing updates directly within Shopify
• Improve the homepage, navigation, collections, product pages, and cart
• Build holiday, Advent-calendar, and corporate-gifting landing pages
• Upload products, images, videos, descriptions, pricing, and promotional content
• Create bundles, upsells, cross-sells, discounts, and free-shipping offers
• Improve the mobile shopping experience and website speed
• Add reviews, trust signals, FAQs, shipping deadlines, and urgency messaging
• Troubleshoot broken links, app conflicts, tracking problems, and checkout issues
• Coordinate theme or coding changes when necessary
• Ensure product inventory and availability are accurately presented

Conversion Optimization

• Review the complete customer journey from advertisement to checkout
• Identify and correct areas where customers abandon the website
• Improve product titles, descriptions, images, calls to action, and offer presentation
• Build focused landing pages that match each advertising campaign
• Conduct A/B tests and implement successful changes
• Increase conversion rate, average order value, and completed checkouts
• Use Shopify Analytics, GA4, and heat-mapping tools to guide decisions

Holiday Execution

• Create and manage a week-by-week advertising and website calendar through Christmas
• Launch campaigns quickly to capture early holiday and Advent-calendar demand
• Promote preorder deadlines, limited inventory, and holiday shipping cutoffs
• Update website banners, promotions, pricing, and landing pages as the season progresses
• Shift advertising toward best-selling and higher-inventory products
• Prepare campaigns for Black Friday, Cyber Monday, corporate gifting, and last-minute shopping

First 14 Days

The selected candidate will be expected to

• Audit the Shopify store and current advertising accounts
• Verify all pixels, tracking, product feeds, and analytics
• Identify the fastest opportunities to improve conversion and sales
• Correct the highest-priority Shopify problems
• Update key product and collection pages
• Build or improve dedicated holiday landing pages
• Launch prospecting and retargeting campaigns
• Present a four-month advertising budget and sales plan
• Establish clear weekly performance reporting

Required Qualifications

• At least three years of hands-on Shopify and paid advertising experience
• Proven ability to personally update and optimize Shopify stores
• Strong experience with Meta Ads, Google Ads, Google Shopping, and Performance Max
• Experience managing holiday or seasonal e-commerce campaigns
• Strong knowledge of conversion tracking, GA4, pixels, product feeds, and attribution
• Ability to create effective landing pages and promotional offers
• Basic design, image-editing, and ad-creative skills
• Ability to work quickly without constant supervision
• Strong understanding of ROAS, customer acquisition cost, conversion rate, average order value, and profitability

Preferred Qualifications

• Experience marketing food, snacks, gift boxes, or seasonal products
• Experience selling Advent calendars or holiday gifts
• Familiarity with Shopify theme customization, Liquid, HTML, and CSS
• Experience with Klaviyo, product bundles, upselling, subscriptions, and reviews
• Experience creating short-form video and user-generated-style advertisements

Performance Measurements

Success will be measured by

• Profitable sales growth
• Return on advertising spend
• Customer acquisition cost
• Shopify conversion rate
• Average order value
• Advertising-attributed revenue
• Holiday inventory sell-through
• Landing-page performance
• Speed and accuracy of Shopify updates

To Apply

Please provide

• Examples of Shopify stores you have personally managed
• Paid advertising results showing spend, revenue, and ROAS
• Examples of Shopify pages or landing pages you created
• Details about holiday campaigns you have managed
• A brief explanation of what you would accomplish during your first 14 days
• Your earliest available start date
• Your hourly, monthly, or project-based rate

Applicants must be capable of managing both paid advertising and hands-on Shopify updates. We are not looking to hire separate people or an agency that delegates the work to multiple junior team members.