Meta Ads Account + Measurement Build (Housing Special Ad Category)

Looking for a senior paid social operator to build our Meta account properly from zero. This is a focused setup engagement — not a strategy retainer and not a 90-day plan. We want the infrastructure right so we can start spending with confidence.

THE CONSTRAINTS (read these first — they are the whole job)

• We fall under Meta's Housing special ad category. No age, gender, or zip-precision targeting. No income or net-worth behavioral segments. No lookalikes. Creative carries the targeting load.
• We're a financial product, so claims language is tightly constrained. Compliance isn't a nice-to-have here — a misstep escalates to account termination, not just ad rejection.
• Our conversion event is low-volume and lags the click by days. Naive in-platform optimization will chase the wrong signal.
• We're starting from zero on Meta: no pixel history, no audience assets, no spend history on the account.

We're currently profitable on Google Ads and running host-read podcast advertising at meaningful spend. This isn't a first-channel experiment — it's an incremental channel we want built right rather than fast.

MEASUREMENT STACK

Segment for event collection, Snowflake as the warehouse. Downstream conversion values can be pushed back to the platform rather than relying on in-platform reported events. We're evaluating enrichment and identity resolution tooling now — your input there is welcome, but it isn't the job.

We manage to blended and new-customer CAC. If you defend platform-reported ROAS, we're not a fit.

SCOPE - fixed price

1. Account and infrastructure build: Business Manager, business and domain verification, pixel, CAPI / server-side with deduplication, and correct Housing special ad category declaration.

2. Optimization and measurement setup. Our conversion event is low-volume and lags the click by days. How to structure optimization around that is your call to make and justify - we are not going to prescribe it.

3. Campaign architecture built and ready to run, with naming conventions and structure documented.

4. A short written recommendation on starting test budget: what to spend, across how many cells, and what you'd watch in the first few weeks. A page, not a deck.

Creative is out of scope for this engagement. We may commission a launch creative batch separately once the build is done.

We're hiring a senior media buyer in-house who will inherit this work. Clean documentation and handoff are deliverables, not afterthoughts. Saying so upfront so there are no surprises.

This is deliberately a small first contract. If the build is good there is more behind it - a launch creative batch and an ongoing build-and-run phase.

PLEASE DON'T APPLY IF

• You'd run ads from your own or a rented Business Manager. Everything lives in ours; you get user access.
• Your case studies are ROAS screenshots without spend levels or date ranges.
• You're an agency applying under an individual profile.
• Your background is primarily DTC ecommerce. Most of what works there is unavailable to us.

Company details on the first call. Happy to sign an NDA.