Brand Content & Social Media Manager

TAG Reserve Spirits is seeking a creative, energetic, and highly motivated Brand Content & Social Media Manager to drive content creation, social media presence, and overall brand awareness across the TAG Reserve Spirits portfolio.

This individual will serve as the creative engine behind TAG Reserve Spirits' digital and visual presence. The role is responsible for creating engaging content, managing social media activity, developing branded marketing materials, and supporting the creative needs of events, activations, and promotional initiatives.

The ideal candidate is someone who can take an idea and bring it to life—whether that means creating a social media campaign, filming and editing a short-form video, designing a promotional piece, or capturing content at an event. This person should have a strong understanding of social media, an eye for design, and the ability to consistently find new and creative ways to bring attention to TAG Reserve Spirits and its brands.

Key Responsibilities

Social Media & Content Creation

• Develop, create, and publish engaging content across TAG Reserve Spirits' social media platforms.
• Create original photos, videos, reels, stories, graphics, and other short-form content designed to increase brand awareness and engagement.
• Develop and maintain a consistent social media content calendar.
• Manage the day-to-day posting and content needs for TAG Reserve Spirits and its portfolio of brands.
• Identify relevant social media trends, sounds, topics, and cultural moments that can be incorporated into brand content.
• Write engaging captions and social copy that align with each brand's identity and voice.
• Capture behind-the-scenes content, product features, employee and partner spotlights, events, activations, and other brand moments.
• Edit photo and video content for use across social media and digital marketing channels.
• Monitor social media performance and identify opportunities to improve reach, engagement, and audience growth.
• Continuously develop fresh content ideas rather than relying solely on provided direction.

Brand Awareness & Marketing

• Help develop and execute creative initiatives that increase awareness of TAG Reserve Spirits and its portfolio of brands.
• Maintain a consistent and professional brand image across social media, digital content, print materials, and events.
• Work with leadership, sales, and other team members to identify stories, promotions, partnerships, and activities that can be turned into compelling content.
• Support new product launches, brand announcements, promotional campaigns, and other marketing initiatives.
• Develop creative concepts that showcase TAG Reserve Spirits' products, brand personalities, partnerships, and presence in the market.
• Look for new opportunities to increase brand visibility and consumer engagement.

Graphic Design & Marketing Materials

• Design professional branded materials for TAG Reserve Spirits and its portfolio of brands.
• Create brochures, pamphlets, sell sheets, flyers, invitations, signage, banners, social media graphics, digital advertisements, presentations, promotional handouts, and other marketing collateral.
• Develop materials for sales teams, distributors, customers, retailers, events, and promotional activities as needed.
• Update existing marketing materials as products, promotions, branding, or company information changes.
• Ensure all creative materials maintain consistent brand standards and visual identity.
• Coordinate with outside printing, promotional, or creative vendors when necessary.

Events & Brand Activations

• Support TAG Reserve Spirits' marketing and creative needs for tastings, promotional events, industry events, sponsorships, festivals, trade shows, and other brand activations.
• Develop event-specific marketing materials, signage, invitations, displays, social media graphics, and promotional assets.
• Attend events and activations when needed to capture high-quality photo and video content.
• Create real-time social media content during events to increase engagement and visibility.
• Develop pre-event and post-event content to maximize exposure from TAG Reserve Spirits' participation.
• Help ensure TAG Reserve Spirits and its individual brands are presented professionally and consistently at every event.

Qualifications

• Experience in social media management, content creation, digital marketing, brand marketing, graphic design, or a related field.
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant social platforms.
• Demonstrated ability to create engaging social media content.
• Experience creating and editing short-form video content.
• Strong graphic design skills and experience with Canva, Adobe Creative Suite, or similar creative platforms.
• Photography and videography capabilities are strongly preferred.
• Strong written communication and copywriting skills.
• Excellent creative judgment and attention to detail.
• Ability to independently generate ideas and execute projects from concept through completion.
• Strong organizational skills with the ability to manage multiple brands, projects, events, and deadlines simultaneously.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Willingness to attend events and activations, including occasional evenings or weekends as business needs require.

Preferred Experience

• Experience working with consumer brands, beverage/alcohol brands, hospitality, entertainment, lifestyle, or other highly visual consumer-facing industries.
• Experience creating content specifically designed to increase social engagement and brand awareness.
• Experience supporting product launches, experiential marketing, events, or brand activations.
• Experience managing social media and creative content for multiple brands simultaneously.
• Understanding of social media analytics and the ability to use performance data to improve future content.