Marketing Specialist

Company Description GEICO Local Office: Gilbert, AZ is part of the nationwide GEICO network, providing auto, home, and other personal insurance products to customers in the Greater Phoenix Area. The local office focuses on personalized service, helping individuals and families find coverage options that fit their needs and budgets. Team members work closely with the community, combining national brand strength with local market insight. The office values integrity, customer satisfaction, and continuous improvement in sales and service. As part of GEICO, team members benefit from established processes, training, and growth opportunities.

Role Description The Marketing Specialist is a full-time, hybrid role based in the Greater Phoenix Area, with a mix of in-office work in Gilbert, AZ. This role is responsible for planning and executing local marketing initiatives to increase brand awareness, drive leads, and support sales goals for the GEICO Local Office. Daily activities include conducting market research, analyzing local customer trends, coordinating digital and traditional marketing campaigns, and creating content for social media, email, and community outreach.

The Marketing Specialist will collaborate with sales and customer service teams to align marketing efforts with office objectives, track campaign performance, and adjust strategies based on results. The role also involves engaging with community organizations, supporting local events, and maintaining consistent, professional communication with internal and external stakeholders.

Qualifications

• Strong communication and customer service skills, with the ability to interact professionally with diverse customers and colleagues. Experience with market research and marketing strategy, including analyzing data to identify trends and opportunities.
• Background in sales and marketing, with an understanding of lead generation and conversion in a local market context.
• Ability to collaborate in a hybrid environment, manage multiple projects, and prioritize tasks to meet deadlines.
• Proficiency with basic digital tools (e.g., CRM systems, social media platforms, office productivity software); experience with digital marketing or content creation is a plus.
• Strong organizational skills, attention to detail, and a results-focused mindset.
• Prior experience in insurance, financial services, or a related customer-facing industry is beneficial but not required.
• Associate or bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience.