Digital Marketing Strategist

Overview The Digital Marketing Strategist is a specialized individual contributor on the Marketing Communications team, serving as the primary subject matter expert for Cirrus Aircraft's web presence, SEO strategy, and digital user experience. This role owns the strategy, execution, and continuous optimization of Cirrus's digital properties - driving measurable improvements in organic search visibility, site performance, and conversion -while leveraging AI-powered tools to bring campaigns, landing pages, and digital experiences to market faster than traditional workflows allow.

The Digital Marketing

Strategist operates with significant autonomy, uses behavioral analytics platforms like Full Story to translate user data into UX and content decisions, and partners cross-functionally with Web, Creative, Sales, and Marketing teams to ensure the Cirrus digital ecosystem performs against business objectives.

Responsibilities

• Own and manage Cirrus Aircraft's digital web properties end-to-end - overseeing content strategy, site architecture, page performance, and publishing workflows across the CMS - ensuring all digital touchpoints are on-brand, SEO-optimized, and conversion-focused.
• Leverage FullStory and other behavioral analytics tools to analyze user journeys, identify friction points, and surface actionable UX and content insights - translating session data, heatmaps, and funnel analysis into concrete improvements to site experience, conversion rates, and campaign landing page performance.
• Champion AI-powered tools and workflows to accelerate go-to-market velocity - leveraging generative AI, no-code/low-code platforms, and rapid prototyping capabilities to build, test, and launch landing pages, campaign microsites, and digital experiences significantly faster than traditional development timelines.
• Own and advance Cirrus's enterprise SEO strategy - spanning technical SEO, o