Social Media Specialist

Social Media Specialist

Full-Time | Remote

About ASPDA

The American Sports and Performance Dietitians Association (ASPDA) is the leading professional organization for sports dietitians and performance nutrition professionals. Our members work with collegiate athletics, professional sports organizations, Olympic and Paralympic programs, military organizations, tactical athletes, and other high-performance populations.

ASPDA exists to create leaders who elevate the profession of sports nutrition through ethical, science-based, and cutting-edge care. As our organization continues to grow, we're looking for a creative, strategic Social Media Specialist to elevate our digital presence and engage our members in meaningful ways.

Position Summary

ASPDA is seeking an innovative, social-first professional to lead and execute our social media strategy across all platforms. This is an opportunity for someone who lives and breathes social media—someone who understands what captures attention, stays ahead of emerging trends, and knows how to transform organizational news into engaging content that people actually want to share.

The ideal candidate is equal parts strategist, storyteller, and content creator. They are plugged into social media culture, understand platform-specific best practices, and know how to create content that feels authentic while strengthening ASPDA's brand and growing member engagement.

If you're constantly saving trending audio, identifying the next viral format before everyone else, and thinking about how brands can join conversations in meaningful ways, we'd love to meet you.

Key Responsibilities

Social Media Strategy & Growth

• Own and execute ASPDA's social media strategy across Instagram, LinkedIn, Facebook, X, YouTube, and emerging platforms.
• Work with ASPDA Marketing Manager to develop and maintain a strategic content calendar aligned with organizational priorities, campaigns, educational offerings, events, and member initiatives.
• Identify opportunities to grow brand awareness, increase engagement, and expand ASPDA's online community.
• Stay ahead of platform updates, emerging trends, algorithm changes, and new content formats, bringing fresh ideas to the organization.
• Continuously evaluate social media performance and adjust strategy based on analytics and audience insights.

Content Creation & Storytelling

• Create engaging, platform-native content including Reels, short-form video, graphics, carousel posts, stories, and other digital assets.
• Write compelling, conversational captions and calls-to-action that encourage engagement and community participation.
• Translate informational and educational content into engaging, easy-to-consume social media content.
• Develop creative campaigns that build excitement around ASPDA programs, events, research, member benefits, and advocacy initiatives.
• Capture and edit content from conferences, webinars, live events, and behind-the-scenes organizational moments.
• Maintain a consistent brand voice and visual identity across all social platforms.
• Ensure all content reflects ASPDA's mission, values, and professional standards.

Community Engagement

• Manage day-to-day social media activity across all channels.
• Monitor comments, direct messages, and conversations while responding in a timely, professional, and authentic manner.
• Foster an engaged online community by encouraging member participation and highlighting member achievements.
• Identify opportunities for real-time engagement during industry events, awareness campaigns, and trending conversations.
• Collaborate with volunteers to develop compelling social content.

Analytics & Innovation

• Track key performance metrics including engagement, audience growth, reach, impressions, and conversions.
• Provide regular reporting and recommendations for improving performance.
• Test new content formats, creative concepts, and campaign ideas to continually improve results.
• Research competitor organizations and industry leaders to identify opportunities and emerging best practices.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field, or equivalent professional experience.
• 2+ years of experience managing social media platforms for an organization, brand, association, or agency.
• Demonstrated experience creating engaging content across multiple social platforms.
• Exceptional copywriting skills with the ability to write concise, attention-grabbing captions.
• Strong understanding of Instagram, Threads, LinkedIn, Facebook, X, TikTok, YouTube, and evolving social media platforms.
• Experience using social media management and analytics tools.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Excellent communication and collaboration skills.

Preferred

• Experience within a nonprofit, membership association, healthcare, sports, or higher education organization.
• Experience covering live events and creating real-time social media content.
• Graphic design and video editing experience using tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.
• Short-form video production experience.
• Familiarity with influencer, creator, or community-based marketing.

Who You Are

• You genuinely love social media and keep up with trends because you enjoy it—not because it's your job.
• You know the difference between creating content and creating content that people actually engage with.
• You're constantly thinking of fresh ideas and are excited to test new formats before they become mainstream.
• You're equal parts creative and analytical, using data to refine your approach.
• You can turn complex information into compelling stories.
• You're comfortable working independently while collaborating across a small, fast-paced team.
• You're organized, proactive, and always looking for the next opportunity to elevate the brand.

Additional Requirements:

• Work independently in a remote home office.
• Residence within 50 miles of a major airport.
• Travel to ASPDA events and meetings throughout the year

What We Offer:

Salary Range: $55,000–$65,000

Benefits

• Flexible schedule and vacation policy
• 401(k) with up to a 6% match
• Dental insurance
• Accident, life, and disability insurance
• Monthly cell phone stipend
• Company-provided laptop
• Eligibility for annual performance-based bonus
• Continuing education opportunities

Health Insurance Assistance

ASPDA does not offer a traditional health insurance plan but provides premium assistance of up to $600 per month for employees who:

• Obtain individual coverage, or
• Receive coverage through a spouse or parent.

Premium assistance may be reviewed annually during open enrollment or following a qualifying life event.

Work Schedule

This position requires flexibility to accommodate occasional evening and weekend communication related to events, Board activities, and organizational priorities. Employees are expected to maintain a distraction-free work environment during normal business hours.

Reporting Structure

• Primary Supervisor: Chief Operating Officer
• Secondary Supervisor: Executive Director

Performance Reviews

ASPDA utilizes an annual performance review process that incorporates both objective and subjective feedback and supports a culture of continuous improvement and professional growth.

Why Join ASPDA?

You'll have the opportunity to shape the voice of the leading organization in sports and performance nutrition while building a growing, engaged community of professionals who are passionate about advancing the field. Your creativity and ideas won't sit on a shelf—they'll help define how ASPDA connects with current and future members.

To Apply:

Email your resume, cover letter and portfolio to Kim Byer, Chief Operating Officer, at [email protected]. Applications via Linkedin will not be reviewed.