Social Media Marketing Specialist

Candidates must be located in Bay Area, eventually this will by hybrid in SF.

Our client is a Series C, AI-native IT management platform reshaping how MSPs and internal IT teams work. They're looking for someone who can bring a genuine feel for how people actually engage on social platforms (LI, X, IG, YT ect) and other channels to the speed to turn a raw moment (a tradeshow chat, a customer interview, a founder take) into a published post before it goes cold, and fresh creative instincts that add real ideas to a team that already has plenty of its own.

They run in a lean, high output Brand & Content team handling brand campaigns, thought leadership, executive content, PR, and a community publication. This role sits close to all of it, and close to community specifically, the goal is for social to pull people toward community, not run as a separate lead gen channel with its own agenda. This is geared towards execution but you have the ability to create strategy and fresh ideas too. A motivated, self starter who's driven by a fast paced environment is key - there is no micro-managing!

What you'll do

• Own day-to-day social execution, primarily LinkedIn, with Instagram and X as a lower priority and light attention to Reddit
• Repurpose long-form content, roadshow moments, ebooks, customer interviews and testimonials, webinars, into platform-native, bite-sized content
• Understand exactly where the ICP (IT personas) spends time and what makes them stop scrolling, click, and engage, and build content around that insight
• Get in front of the camera when useful: a quick video at a tradeshow, edited and posted same-day
• Support platform-specific creative series (like IG reels breaking down AI and IT jargon) alongside repurposed content
• Help build repeatable social and content systems as the team scales
• Coordinate with designers, video editors, freelancers, and internal stakeholders to ship quickly
• Track conversations, creators, and content across AI, SaaS, startups, and IT, and stay lightly plugged into potential influencer partnerships
• Report on social performance weekly, and be comfortable interpreting metrics and dashboards pulled by the ops team (no need to build them personally)
• Support TOFU content production, blog posts, newsletters, social series, short-form video scripts

What they're looking for

• 2+ years of experience in social, brand, content, media, startup marketing, or creator ecosystems
• Deep familiarity with internet culture and platform behavior, especially LinkedIn second Instagram and X
• Strong content instincts and understanding of distribution
• Comfortable on camera and able to turn raw footage into a polished post quickly
• Ability to adapt content across formats and channels
• Fast execution and eager for more creative ownership, this is a near daily output cadence
• AI-native working style
• Comfortable operating in fast-moving, ambiguous environments, especially heading into a major Q4 brand refresh and product launch
• Working familiarity with Canva or Figma
• Eye for design, doesn't need to be a designer, but can brief one well and spot when something's off
• Organized and detail-oriented, able to juggle multiple content tracks without dropping deadlines
• Genuinely curious about AI, tech, or the IT industry

What success looks like

• Increased content velocity and near-daily publishing consistency
• Incremental, steady growth in engagement, followers, and community activity, not a fixed volume target, but a clear upward trend
• Content that visibly drives people toward community, not just brand impressions
• Faster turnaround from idea → content → distribution
• Stronger founder and thought leadership presence online, supported by direct access to the CEO and CMO
• Bringing fresh creative ideas to a team full of them, and helping test and execute the ones worth pursuing
• Helping the Brand & Content team operate at a higher output level heading into the Q4 brand refresh and product launch

Bonus points if you

• Run a side project, creator account, newsletter, meme page, or online community
• Have experience with short-form video workflows
• Can show content they've created and explain why it worked
• Have worked in B2B SaaS, AI, media, or startup environments
• Have any experience working alongside or coordinating with influencers or creators

DOE 80k-100k + benefits (may be flex)