Marketing Analyst

Your Pay The minimum starting pay for this role is $32.00/hr plus bonuses that are tied to a multitude of organizational benchmarks set forth annually.

Pay will be determined by skills, qualifications and experience.

How You’ll Help Perform advanced ad hoc analysis and data mining to identify insights that assist the marketing team in defining audience targeting and meeting campaign requirements

Monitor marketing performance to identify trends and provide strategic recommendations for future campaign directions

Use visualization techniques to support analysis and make complex data easy for the creative team and management to understand

Identify and collect relevant data sources required to address specific business problems through testing or exploratory data analysis (EDA)

Implement mechanisms to report and measure progress against specific campaign goals and KPIs

Review and present data reports to track performance trends over time

Deliver analysis findings that influence business decisions and support the long-term marketing strategy

Conduct comprehensive research to develop marketing opportunity profiles and monitor competitor activity to identify strategic gaps and inform future campaign planning

Experience/Skills You’ll Need Bachelor’s degree in Marketing, Statistics, Mathematics, Information Systems, or a similar focus

Knowledge of data analysis tools and visualization software

Skilled in manual data manipulation and reporting using Excel, including V/X-lookups, IF statements and pivot tables

Strong analytic skills with experience in statistical modeling and high attention to detail

Ability to use data to tell a campaign performance story and convey complex ideas in an understandable way

Experience tracking key performance indicators for various marketing initiatives

Knowledge of marketing analytics used to drive actionable recommendations for various lines of business

Preferred Experience/Skills MBA or master’s degree preferred

Experience with market anal