Marketing Manager - voco Dubai Monaco

We are seeking a dynamic, commercially driven Marketing Manager to lead the marketing strategy for voco Dubai Monaco, a unique island lifestyle destination on Dubai’s World Islands.

The role will be responsible for positioning voco Monaco as a distinctive destination for hotel stays, staycations, F&B, pool and beach experiences, nightlife, entertainment, events and activations. The ideal candidate will combine strong strategic thinking with hands-on execution and a deep understanding of the Dubai hospitality and lifestyle market.

The successful candidate will work closely with Sales, Hospitality Operations, Real Estate, Commercial, F&B, Revenue, Engineering, and external partners to deliver integrated marketing campaigns that drive revenue, occupancy, lead generation, brand awareness, and customer engagement.

Key Responsibilities

Marketing Strategy & Brand Positioning

• Develop and execute the overall marketing strategy and annual marketing calendar for the hotel and island destination.
• Build strong market positioning and brand awareness, differentiating voco Monaco from traditional Dubai hotels and lifestyle destinations.
• Identify market trends, competitor activity and new opportunities to increase visitation and revenue.

Commercial & Revenue Marketing

• Develop commercially focused campaigns to drive room, F&B, pool & beach, nightlife, events, venue hire and overall island revenue.
• Create targeted campaigns to increase local staycation demand and Sunday–Thursday business.
• Connect marketing activity to measurable commercial outcomes, revenue contribution and ROI.

Digital, Social Media & Content

• Lead digital marketing, social media, content and the property's online presence across relevant platforms.
• Develop compelling photography, video, reels and other campaign assets.
• Drive digital engagement, customer acquisition and conversion.

PR, Influencer & Media

• Manage influencer, creator, PR and media relationships to generate awareness, engagement and measurable commercial returns.
• Build strong visibility across Dubai's lifestyle, hospitality, entertainment and consumer markets.

Events, Entertainment & Activations

• Develop and execute marketing campaigns for festivals, parties, entertainment, F&B activations and seasonal events.
• Work closely with Events, F&B, Entertainment and Operations to maximise attendance, footfall and commercial performance.

Partnerships & Customer Engagement

• Develop strategic partnerships and collaborations with hospitality, lifestyle, entertainment, corporate and consumer brands.
• Support CRM, database and loyalty initiatives to drive repeat visitation and direct bookings.

Stakeholder & Budget Management

• Partner closely with Sales, Revenue, F&B, Events, Entertainment and Operations to align marketing activity with business objectives.
• Manage the marketing budget, agencies, creative partners and suppliers.
• Ensure all marketing communications and guest-facing collateral are aligned with brand standards and the property's positioning.

Performance & ROI

• Track and report marketing performance across campaign ROI, revenue contribution, footfall, bookings, engagement, database growth and customer acquisition.
• Use insights and performance data to continuously optimise marketing investment and activity.

Qualifications & Experience

• 5–7+ years of marketing experience, preferably within hospitality, lifestyle, F&B, entertainment or luxury.
• Hospitality marketing experience, with exposure to real estate, mixed-use developments, lifestyle brands, or destination marketing considered an advantage.
• Strong understanding of the Dubai hospitality and consumer market.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.Proven experience across digital marketing, social media, content, PR and influencer marketing.
• Experience marketing hotels, resorts, beach clubs, restaurants, nightlife or lifestyle destinations is highly desirable.
• Strong commercial mindset with the ability to link marketing activity to measurable revenue and ROI.
• Creative, energetic and highly hands-on, with strong project management and communication skills.
• Experience managing agencies, suppliers, budgets and external creative partners.
• A strong network across Dubai's media, influencer, lifestyle, entertainment and hospitality sectors would be an advantage.
• Excellent project management, organizational, communication, and stakeholder management skills.
• Hands-on, proactive, execution-oriented, and able to work in a fast-paced environment.