Digital Marketing Specialist

Role: Digital Marketing Specialist

Location: Dubai, UAE

Position: Digital Marketing Specialist

Employment Type: Full-time

Experience: Minimum 3+ Years

Salary: Up to AED 6,000

We are looking for a creative, data-driven, and results-oriented Digital Marketing Specialist to develop and execute digital marketing strategies that strengthen brand visibility, generate leads, and drive business growth.

Key Responsibilities

• Develop and execute digital marketing strategies and campaigns across multiple channels.
• Manage social media platforms, content calendars, and digital campaigns.
• Plan, launch, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
• Drive lead generation, website traffic, engagement, and conversion.
• Conduct SEO/SEM, keyword research, competitor analysis, and market research.
• Create and coordinate engaging digital content, social media posts, email campaigns, and promotional materials.
• Monitor campaign performance using Google Analytics, Google Search Console, Meta Business Suite, and other analytics tools.
• Analyze KPIs, prepare performance reports, and recommend improvements based on data.
• Work closely with internal teams, designers, sales, and external agencies to execute campaigns effectively.
• Stay updated on digital marketing trends, algorithms, platforms, and emerging technologies.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• 3+ years of relevant digital marketing experience.
• Strong hands-on experience with Google Ads, Meta Ads, SEO, SEM, Social Media Marketing, and Google Analytics.
• Experience in lead generation and performance marketing.
• Strong analytical, communication, and content development skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• UAE experience is preferred.

Key Skills

Digital Marketing | Performance Marketing | SEO | SEM | Google Ads | Meta Ads | Social Media Marketing | Lead Generation | Google Analytics | Content Marketing | Email Marketing | PPC | Keyword Research | Campaign Management | Marketing Analytics