Marketing Analytics

Must-Have Skills

• Data Modeling Strong hands-on experience designing data models for customer, marketing, or analytics use cases.
• Salesforce Hands-on experience working with Salesforce customer and campaign data.
• Python & R Strong experience using Python and R for data analysis, statistical analysis, and predictive modeling.
• Marketing Analytics Experience analyzing customer behavior, campaign performance, and marketing effectiveness.
• Customer Segmentation Experience developing data-driven customer segmentation strategies.
• Data Integration Experience assessing and improving data flows across multiple systems.
• Predictive Analytics Experience evaluating or developing predictive/statistical models.
• Data Quality & Governance Experience identifying data quality issues and establishing reliable data structures for analytics.
• Reporting & Measurement Experience developing marketing KPIs, campaign measurement, and performance reporting.
• Strategy & Roadmap Development Ability to translate technical findings into a practical implementation roadmap.

Preferred Skills

• Experience with Acoustic or similar marketing platforms.
• Experience with SimpleTexting, Swoogo, SMS, or event marketing platforms.
• Experience with Microsoft/Azure data technologies.
• Experience modernizing existing R-based analytical models.
• Experience with customers