Digital Analytics - Web Platform Product & Optimization
PTR GlobalTop 3 to 5 skillsets:
• Proficient in Adobe Analytics and SQL.
• Knowledge of statistics and python.
• Experience with conducting and analyzing A/B tests.
• Ability to communicate business and technical requirements, provide frequent project status updates, and present results with technical and non-technical stakeholders.
Job Description:
- -This job is a member of the Digital Experimentation Team within the Digital Customer.
Experience Team -
- This role is responsible for managing and delivering on the Digital Experimentation program.
What you'll do
- Establish best practices for measurement of experiments using statistical methods - Help others design analyzes and communicate the results of their experiments.
- Design execute and analyze A/B tests.
- Build a culture of experimentation by running successful tests building partnerships with key stakeholders and spreading interest in a test and learn culture.
- Identify opportunities for analysis and testing on the site that increase conversion or drive revenue improvement use data to communicate recommendations to stakeholders promote the adoption of a test-and-learn culture.
- Work with stakeholders to understand business needs and develop viable solutions.
- Ensure the experimentation program is scalable repeatable effective and meets stakeholder expectations.
- Work with vendors and internal analytics implementation team to develop reporting strategies and ensure data is being collected properly and accurately.
- Collaborate with developers to set up testing campaigns.
- Define best practice approaches for a successful experimentation program.
Minimum Qualifications- Education Prior Job Experience
- Bachelor's degree in Statistics Applied Mathematics Computer Science Economics Engineering or related field.
- Proficiency in Python R or other relevant modern programming languages.
- Experience with digital experimentation and causal inference.
- Experience with SQL.
- Experience with Adobe products or similar testing tools.
Preferred Qualifications- Education Prior Job Experience
- MS in Statistics Applied Math Computer Science Economics Engineering or related field.
- Experience with marketing technology tools including Adobe Analytics and Adobe Target.
Skills Licenses Certifications
- Core technical skills including experience with Databricks preferred.
- Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision.
- Outstanding analytical thinking and problem-solving abilities.
- Ability to translate business goals to experiments.
- Excellent interpersonal and communication skills with the ability to tailor your approach to different audiences.
- The ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way.
Job Type
- Job Type
- Full Time
- Location
- Irving, TX
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