Marketing Specialist

We are looking for a creative, organized, and results-driven Marketing Specialist to develop and manage marketing activities for the company. The role will focus on promoting the company's real estate services and properties, managing social media platforms, creating marketing content, and supporting lead generation and brand awareness.

Key Responsibilities

• Develop and implement marketing strategies and campaigns for the company.
• Manage the company's social media accounts, including Instagram, TikTok, Facebook, and LinkedIn.
• Create and publish engaging content related to properties, projects, promotions, and company activities.
• Prepare social media posts, reels, stories, videos, and other marketing materials.
• Coordinate property photography, videography, and promotional content.
• Write professional captions, property descriptions, and marketing copy.
• Manage and update property advertisements on real estate platforms.
• Ensure property listings contain accurate information, high-quality images, and updated availability.
• Monitor social media engagement, leads, and campaign performance.
• Prepare regular marketing reports and analyze campaign results.
• Support lead-generation activities and coordinate with the sales team to improve lead conversion.
• Conduct market research and monitor competitors and current real estate market trends.
• Assist in planning and promoting property launches, open houses, events, and company campaigns.
• Coordinate with developers and external marketing partners when required.
• Maintain consistent company branding across all marketing channels.
• Assist with paid advertising campaigns and coordinate with advertising agencies or platforms.
• Manage marketing materials, including brochures, presentations, flyers, banners, and digital content.
• Ensure all marketing content follows company guidelines and maintains a professional image.
• Perform other marketing and administrative tasks assigned by management.

Required Skills

• Strong written and verbal communication skills in English.
• Good knowledge of social media platforms and digital marketing.
• Creative thinking and strong attention to detail.
• Good knowledge of Canva or similar design tools.
• Basic knowledge of video editing and content creation.
• Good knowledge of Microsoft Word and Excel.
• Strong organizational and time-management skills.
• Ability to manage multiple marketing activities at the same time.
• Ability to work independently and as part of a team.
• Knowledge of the UAE real estate market is an advantage.

Preferred Qualifications

• Bachelor's degree or diploma in Marketing, Business, Communications, or a related field.
• Previous experience in real estate marketing or digital marketing is preferred.
• Experience managing social media accounts and creating real estate content.
• Knowledge of Meta Ads, Google Ads, or other digital advertising platforms is an advantage.

Key Performance Indicators (KPIs)

• Social media growth and engagement.
• Number and quality of leads generated.
• Marketing campaign performance.
• Property listing quality and visibility.
• Website and social media traffic.
• Lead conversion support.
• Successful promotion of properties, projects, and company campaigns.