Marketing Manager

Senior Marketing Executive or Marketing Manager – Middle East (Group Role)

Location: Abu Dhabi (hybrid)

Reporting to: Marketing Director, London Head Office

Travel: Regular travel to Dubai

About the Group: BNF Hospitality

We are an international hospitality group focused on the design, development and operation of distinctive restaurant and bar brands. At our core is a belief that great hospitality brings people together. Whether for business or pleasure, celebration or connection, day or night, our brands provide the stage and setting for memorable moments — shaped by quality, atmosphere, design and thoughtful hospitality. BNF Hospitality exists to create places that matter to people — places they want to be, and return to.

Our portfolio includes established and growing restaurant brands across London and the Middle East, with further international expansion underway. As we continue to grow, we are building a marketing function that is thoughtful, creative, culturally fluent and strategically aligned across markets.

The Role

We are seeking a Marketing Manager (or Senior Marketing Executive) to play a pivotal role across our group of restaurant brands in the Middle East, as well as supporting the UK team with guidance, insights and local audience activations for the UK brands. Reporting into our Marketing Director in London, this role will be instrumental in translating, adapting and shaping group marketing strategies for the local markets and audiences, ensuring our brands feel culturally relevant, respectful and compelling across the region. We have a significant, international audience which is growing, and we want to develop that community in an intentional and meaningful way.

Based in Abu Dhabi, the role is hybrid in nature — working across our restaurant environments, from home, and with regular collaboration and travel to Dubai, and occasional travel to the UK. This is a hands-on role that combines strategic thinking with practical delivery, cultural insight with brand guardianship. We are a small but growing company, and at our current stage and size, every role requires a can-do, sleeves-rolled-up approach. This means being as comfortable delivering the work yourself as you are shaping the strategy, working collaboratively and practically to get things done.

KEY RESPONSIBILITIES

Regional Strategy & Brand Translation

• Act as the regional marketing lead for the Middle East, working across multiple restaurant brands (one in UAE and several in the UK)
• Translate group-level marketing strategies into locally relevant plans that resonate with Middle Eastern audiences.
• Supporting local operations and marketing teams, as well as agencies.
• Shape and manage the Middle East tone of voice in line with brand guidelines, cultural nuance and market insight.
• Advise London head office on regional trends, sensitivities and opportunities.

Brand, Content & Communications

• Advise on content creation across social, digital, CRM and in-restaurant channels, to ensure we are building authentic community reach.
• Adapt global campaigns for local execution while maintaining brand integrity.
• Guide storytelling that reflects local culture, community and lifestyle.
• Manage the production of marketing collateral and assets in collaboration with internal teams and external partners.

Digital & Social Media

• Lead regional social media strategy and execution across platforms.
• Plan and manage content calendars aligned with business priorities, events and campaigns.
• Oversee community management and audience engagement.
• Ensure digital touchpoints (social profiles, listings, websites) are accurate, relevant and optimised.
• Coordinate content shoots, influencer visits, and events in collaboration with the rest of the team and PR agency.
• Liaise with operations to ensure marketing activity aligns with business goals.
• Track campaign performance and compile reports on engagement, reach, and results.

Stakeholder & Team Collaboration

• Work closely with dedicated restaurant marketing colleagues, General Managers, chefs, events teams and operations (this role is across all restaurant brand in our portfolio)
• Collaborate with external agencies (PR, influencers, creatives) where required, in alignment with group strategy.
• Act as a key cultural and strategic bridge between Middle East operations and London head office.

Performance, Insight & Growth

• Track and report on marketing performance, reach and engagement across the region.
• Use insights and data to refine strategy and inform decision-making.
• Monitor competitor activity and wider cultural trends to ensure continued relevance.
• Support long-term brand growth and expansion initiatives in the Middle East.

About You

• Fluent in English and Arabic is essential (written and spoken), with strong understanding of the UAE and wider Middle Eastern audience. Exceptional written and verbal communication skills a must.
• Minimum 4 years’ experience in marketing and communications roles, ideally within hospitality, luxury, lifestyle, fashion or consumer brands.
• Strong strategic thinker with the ability to translate vision into execution.
• Confident working with senior stakeholders across markets and disciplines.
• Highly organised, proactive and comfortable managing multiple priorities.
• Curious, culturally aware and commercially minded.

Technical & Practical Skills

• Strong understanding of social media platforms and digital marketing.
• Experience managing content calendars and brand communications.
• Familiarity with website CMS platforms.
• Adobe Creative Suite experience (InDesign / Photoshop) is a strong plus
• Comfortable working in a hybrid, fast-evolving environment.

Why Join Us?

This is an opportunity to take on a meaningful, visible role within a growing international hospitality group — shaping how our brands are expressed across the Middle East and contributing to long-term, intentional growth.