Junior Digital Marketing Manager 9

Junior Digital Marketing Manager

We are seeking a proactive and detail-oriented Junior Digital Marketing Manager to join our fast-growing Australian ecommerce brand.

In this role, you'll play a key part in supporting and executing performance-focused marketing campaigns across both paid and organic channels, with a strong emphasis on ecommerce growth and consumer brand development. You'll work closely with the company's co-founders on campaign planning, budget allocation, and target setting, while collaborating with creative, merchandising, and brand teams to drive traffic, conversions, and overall brand awareness.

This is a hands-on opportunity within a collaborative and fast-paced team where your contributions will have a direct impact on the growth of the business.

Digital Campaign Management

• Support the setup, execution, and optimisation of paid campaigns across Meta, Google, and TikTok
• Manage email and SMS marketing initiatives through Klaviyo, including audience segmentation, automations, A/B testing, and reporting
• Oversee organic social media scheduling and community engagement across Instagram, TikTok, and Facebook
• Liaise with external agencies and platform representatives to ensure campaigns are delivered effectively and within budget

Ecommerce & Growth Marketing

• Monitor ecommerce performance metrics including website traffic, conversion rates, average order value (AOV), and ROAS
• Assist with planning and coordinating promotional campaigns, seasonal launches, and major retail moments
• Work alongside the web team on landing page optimisation and conversion rate improvement initiatives

Analytics & Reporting

• Prepare weekly and monthly marketing performance reports across all active channels
• Collaborate directly with co-founders on marketing budgets, channel targets, and campaign performance reviews
• Track KPIs, identify trends, and proactively highlight growth opportunities or performance issues
• Maintain campaign tracking and attribution accuracy through proper UTM management

Brand & Content Coordination

• Coordinate with creative teams to brief content requirements and maintain strong brand consistency
• Assist with content calendar planning and influencer/creator collaboration initiatives
• Support the creation of retail marketing materials, sell sheets, and advertising assets for retail partners

Essential Skills & Experience

• 13 years of experience in digital marketing, ideally within ecommerce, consumer goods, or performance marketing environments
• Hands-on experience with platforms such as Meta Ads Manager, Google Ads, Klaviyo, or Shopify
• Strong understanding of ecommerce funnels and performance metrics across awareness, conversion, and retention stages
• Analytical mindset with solid Excel or Google Sheets skills and the ability to interpret marketing data effectively
• Excellent organisational skills with the ability to manage multiple campaigns and deadlines simultaneously
• Strong written and verbal communication skills
• Comfortable collaborating closely with founders and teams working in Australian time zones

Preferred Experience

• Experience working with consumer brands across ecommerce and retail channels
• Familiarity with retail marketing, shopper marketing, or retail media networks
• Knowledge of GA4, Looker Studio, or other reporting platforms
• Experience managing creative briefs, content production, or influencer partnerships
• Bachelor's degree in Marketing, Communications, Business, or a related field

Why Join?

• Opportunity to work closely with experienced founders in a growing ecommerce business
• Fast-paced and collaborative team environment with real ownership and growth potential
• Exposure to performance marketing, ecommerce strategy, and brand growth initiatives
• Ongoing learning and professional development opportunities