Social Media & Content Manager

Kaizen Food Company is looking for a Social Media & Content Manager to work directly with Arash Hashemi, Co-Founder of Kaizen and also the creator behind @shredhappens, a New York Times bestselling author, and entrepreneur with a combined audience of more than 10 million across his brands and platforms.

This is a unique opportunity to work across the world of Shredhappens and Kaizen, spanning food, health, cookbooks, travel, media, entrepreneurship, and founder-led storytelling.

You'll work directly with Arash to help shape and grow his presence across platforms, bring new ideas to life, and capture everything happening along the way. You'll also collaborate with the Kaizen team on founder-led media content, giving you a front-row seat to both a creator platform reaching millions and the journey of building a fast-growing food brand.

We're looking for someone who is deeply curious, deeply committed, and hungry to learn and make a difference. Someone who rolls up their sleeves, takes initiative, hits the ground running, and doesn't wait to be told what to do. You're creative, highly organized, understand the social media landscape and what makes great content work, and get excited about turning what's happening in real life into content people actually want to watch.

Most importantly, we're looking for someone who makes things happen.

What You'll Do

You'll help shape and execute content across Instagram, Facebook, Substack, TikTok, YouTube, and emerging platforms, while constantly thinking about where we should go next. You will also be leading the following key areas:

• Developing new social concepts around food, health, cookbooks, travel, entrepreneurship, and everyday life.
• Filming recipes or spontaneous content with Arash in Miami.
• Turning a founder conversation or behind-the-scenes Kaizen moment into a piece of content.
• Finding something great buried in years of existing footage and giving it a completely new life.
• Editing a Reel or TikTok yourself or working with an editor to get it across the finish line.
• Writing hooks, captions, social copy, and helping translate Arash's voice across platforms.
• Building and managing the content calendar so we're consistently ahead of what's coming rather than reacting to it.
• Traveling for cookbook events, media appearances, shoots, or other opportunities and capturing the story while it's happening.
• Turning one trip, appearance, shoot, recipe, or moment into multiple pieces of content before, during, and after.
• Engaging with the shredhappens community and understanding what they're responding to, asking for, and excited about.
• Collaborating with the Kaizen team to bring Arash's perspective as a founder to life through content.
• Exploring new platforms, formats, tools, creators, and trends and figuring out which ones we should be experimenting with.
• Organizing footage and creative assets so great content doesn't disappear into a camera roll or unfinished folder.
• Working with editors, photographers, agencies, and other creative partners to bring bigger ideas to life.
• Keeping track of the loose ends and following through so ideas actually make it out into the world.

And sometimes you'll simply notice something we should be doing that nobody has asked for yet and go make it happen.

How You'll Work

We want someone who can take an idea and run with it.

You'll work closely with Arash, so being a great listener and learning his voice, instincts, and creative direction matters. But once you understand where we're trying to go, you'll have real ownership over helping us get there.

We want you bringing your own ideas and taking risks. We want you noticing opportunities and experimenting. We want you thinking about tomorrow while we're working on today.

Great ideas matter. Follow-through matters just as much.

Who You Are

You're excited by access, responsibility, and the chance to build rather than being handed a narrow lane. You're probably the person who sees something online and immediately starts thinking about how you would make it better, shoot it differently, or turn it into something completely new.

We're looking for someone who:

• Is highly proactive and naturally thinks several steps ahead.
• Is exceptionally organized and follows through.
• Can manage multiple moving pieces without needing constant direction.
• Is resourceful and comfortable figuring things out when there isn't a playbook.
• Takes feedback well, listens, adapts, and moves quickly.
• Doesn't have an ego about the work and is happy to roll up their sleeves.
• Is curious about new platforms, technology, culture, creators, and where social media is going next.
• Is ambitious and hungry to learn
• Has a genuine interest in food, health, travel, culture, storytelling, entrepreneurship, and the creator economy.

Location & Travel

This is a full-time, Miami-based role with a flexible working rhythm.

You'll spend approximately 2-3 days per week working in person with Arash and the team, depending on what we're creating and what's happening that week, with flexibility outside of those moments.

The role will also include periodic domestic and international travel around cookbook launches, media appearances, events, shoots, and other content opportunities.

How to Apply

We place a premium on people who go above and beyond, and we're looking for someone who genuinely wants this opportunity, not just another social media job.

In addition to submitting your application, please email Arash directly at [email protected] and tell him why you believe you're the right person for this role.

Feel free to get creative. Show us how you think, what you've built, or what you would bring to the opportunity. Applications that do not complete this step will not be considered.