Associate Manager, Social Media

About Us

Headquartered in New York City with over 70 employees, Halo Dream, Inc. is a designer, developer, marketer and distributor of juvenile products to hospitals and consumers, including swaddles, wearable blankets, bassinets, cribs, crib liners and mattresses. These industry-leading products offer innovations that make safer, longer, and healthier sleep easier for parents. More information at https://halosleep.com.

TITLE: Associate Manager, Social Media

REPORTS TO: Social Media Manager

PRIMARY LOCATION: New York Metro Area (primarily virtual, but in person meetings required)

Position Summary

HALO is looking for an Associate Manager, Social Media, to help bring our brand to life across social, creator, and community channels. Reporting to the Social Media Manager, this role will support social and influencer strategy while owning much of the day-to-day execution across HALO’s social ecosystem. You’ll help manage the content calendar, engage our community, identify emerging trends and conversations, support creator partnerships, and build a strong pipeline of UGC and social-first content.

We’re looking for someone who understands what makes content work on social but also has the editorial judgment to know what feels right for the brand. You should be equal parts creative and organized: someone who can spot an opportunity, turn it into an actionable idea, and make sure the details get across the finish line with the support of the wider team. This role will primarily support HALO while helping maintain social channels and UGC activity for additional brands within our portfolio, including aden + anais.

What You’ll Do

Social Media & Content

• Partner with the Social Media Manager to execute HALO’s organic social strategy across Instagram, TikTok, Facebook, and emerging channels.
• Own day-to-day social scheduling, publishing, tagging, and monitoring, ensuring content is accurate, on-brand, and optimized for each platform.
• Help build and maintain the monthly social content calendar, aligning content with product launches, campaigns, promotions, cultural moments, and broader marketing priorities.
• Proactively identify trends, formats, hooks, conversations, and recurring content series that HALO can authentically participate in.
• Write on-brand short-form social copy and help evolve HALO’s social voice across platforms.
• Partner with HALO’s Content Creator to identify content needs, capture opportunities, and platform-specific creative ideas.
• Capture and edit social-first content and, when appropriate, participating in on-camera content for the brand.
• Support exploration and growth of additional channels including YouTube, Pinterest, and Reddit.
• Partner with the Social Media Manager to continuously optimize the content mix based on platform performance and audience behavior.

Community & Social Listening

• Manage day-to-day proactive and reactive community engagement across Instagram, TikTok, Facebook, DMs, and relevant community spaces.
• Monitor social conversations, audience sentiment, trending topics, and emerging narratives relevant to HALO, parenting, and baby sleep.
• Regularly surface community insights, questions, and feedback to marketing, product, and cross-functional partners to help inform content, messaging, and future opportunities.

Influencer, Creator & UGC Marketing

• Support influencer and creator campaigns end-to-end, including creator identification and vetting, outreach, briefing, product seeding and shipping, timeline and deliverable tracking, content review, usage rights, asset organization, and campaign management across creator platforms.
• Proactively identify emerging creators and community voices who authentically align with HALO.
• Build and maintain a pipeline of UGC and creator content that can support organic social and broader marketing needs.
• Track content usage rights and help identify strong creator and UGC assets for potential use across paid media, PDPs, retail, and other brand channels.

Preferred Qualifications

• 3–5 years of relevant experience in social media, influencer marketing, community management, or creator marketing, ideally within a consumer, DTC, lifestyle, parenting, or juvenile products brand.
• Bachelor’s degree in a related field
• Hands-on experience managing social channels and executing social and influencer campaigns.
• Strong working knowledge of Instagram and TikTok, with familiarity across Facebook, YouTube, Pinterest, Reddit, and emerging platforms.
• Experience identifying, communicating with, and managing influencers, creators, and brand partners.
• Experience with creator gifting, product seeding, UGC sourcing, usage rights, and campaign tracking.
• Strong community management skills with sound judgment when navigating sensitive consumer conversations.
• Proven ability to create and edit social-first photo and video content using tools such as CapCut, Canva, and native platform editing tools.
• Strong copywriting skills with an eye for cohesive visual and written storytelling.
• Strong editorial judgment and the ability to distinguish between content that is timely and engaging and content that is right for the brand.
• Experience using social media management and listening platforms such as Sprout Social, with an understanding of social KPIs and content performance.
• Experience with project management tools such as Monday.com and the ability to manage multiple priorities, timelines, and stakeholders.
• Comfortable experimenting with emerging creative, social, and AI-enabled tools while maintaining brand and product accuracy.
• Naturally curious about social culture, creator trends, platform changes, and evolving consumer behavior.
• Ability to attend periodic in-person meetings, events, and content shoots in the New York Metro area.

Accountability: Proactive problem solver with a high degree of integrity, a passion for delivering quality work

Creativity: Demonstrated curiosity and initiative to learn new systems and processes

Collaboration: works with “win together” mentality with cross-functional partners, communicates clearly and proactively asks questions when needed

Nimbleness: A resourceful self-starter with the ability to multi-task, operate with flexibility, and manage multiple priorities in a fast-paced environment.

Boldness: Operates with a growth mindset

Halo Dream, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Salary ranges are based on paying competitively for our size and industry, and are one part of our compensation package, which also includes a comprehensive set of benefits and incentives. The base salary hiring range for this position is $75,000 - $80,000, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.