Growth Marketing Strategist PartTime

Fruition is seeking an independent Growth Marketing Strategist (1099) to execute account-based marketing (ABM) campaigns that open new client relationships in the segments Fruition is pursuing next, starting with aviation, healthcare, and transportation. These are fixed, nameable markets. Target accounts can be identified, tracked, and worked on individually, and the engagement builds on real momentum: Fruition is already the technical partner for five major North American airports.

This is a part-time independent contractor engagement, estimated at up to 20 hours per week. The work involves both hands-on campaign execution and strategic input: the contractor will build and run targeted campaigns day-to-day while advising on Fruition's go-to-market approach in each segment. The ideal contractor is analytically sharp and competitive, fluent in B2B and considered-purchase marketing, energized by long sales cycles and named-account work, and able to operate independently with clear direction from Fruition's leadership.

Scope of Work

1.

Growth

Strategy & Campaign Execution Develop the go-to-market playbook for each target segment as directed by leadership: who the buyers are, what they care about, which offers open the door, and which channels reach them. Build, launch, and manage account-based campaigns against tiered, named-account lists provided by Fruition, aimed at the decision-makers who choose vendors, not broad awareness audiences. Execute the B2B toolkit as assigned: LinkedIn campaigns, paid search, email nurture, content, direct mail, and conference marketing, matched to where each segment pays attention.

Package

Fruition's entry point offers into campaigns that start client relationships before a formal Request for Proposal (RFP) exists.

Produce the campaign assets that convert: landing pages, lead magnets, demos, and outreach sequences, built with Fruition's design and development teams. Track buying signals, leadership changes, capital plans, com