Social Media Manager

About The Role
The role owns the social media presence across all major channels — LinkedIn, X, Instagram, TikTok, and YouTube — translating brand positioning and product launches into content that earns attention and drives measurable engagement.
You will sit at the intersection of brand, content, and demand generation, working with designers, writers, and growth marketers to build a social engine that supports pipeline, community, and hiring — not just follower counts.
Key Responsibilities

• Own the social media strategy and editorial calendar across LinkedIn, X, Instagram, TikTok, and YouTube, aligned to product launches and campaign priorities
• Create and publish native content daily — posts, short-form video, threads, and carousel assets — using tools like Figma, CapCut, Canva, and the Adobe suite
• Manage community engagement: monitor comments, DMs, and mentions, and escalate product or PR issues to the relevant teams
• Run paid social campaigns on LinkedIn Ads and Meta Ads Manager, managing budgets, audiences, and creative testing against CAC and engagement benchmarks
• Build monthly reporting dashboards in Sprout Social (or similar) tracking reach, engagement rate, share of voice, and social-attributed pipeline
• Partner with sales, product marketing, and executives on executive personal-brand content and employee advocacy programs
• Stay ahead of platform algorithm changes and emerging formats; pilot new channels and tactics with structured experiments
  

What We Are Looking For

• 4-7 years managing social media for a B2B or B2C tech brand, with examples of content that performed at scale
• Hands-on expertise with scheduling and analytics platforms (Sprout Social, Hootsuite, or Buffer) and paid social tools (LinkedIn Ads, Meta Ads Manager)
• Strong copywriting and editing skills; able to match voice across platforms and audiences
• Experience producing or directing short-form video for TikTok, Reels, or YouTube Shorts
• Comfortable with performance data — can tie social activity to pipeline, traffic, or brand-lift metrics and defend budget decisions
• Bachelor's degree in marketing, communications, or equivalent practical experience
• Bonus: experience with employee advocacy platforms, social listening tools (Brandwatch, Talkwalker), or building a personal/executive brand from scratch