Social Media & Creative Content Specialist

Position Summary

The Denver Metro Association of Realtors® (DMAR) is seeking a creative, strategic and detail-oriented Social Media & Creative Content Specialist to elevate our brand, grow our online community and strengthen member engagement through compelling digital content.

This is a hands-on creative role for someone who enjoys bringing ideas to life—from developing social media strategies and writing platform-specific copy to capturing photo and video, designing graphics and producing engaging short-form content. The ideal candidate is a strong visual storyteller with a sharp creative eye who understands what makes content resonate and knows how to adapt it across Instagram, Facebook, LinkedIn and other digital platforms.

This role is responsible for planning, creating, executing and publishing content across DMAR's social media channels, producing engaging graphics and short-form video, and maintaining a consistent, professional brand presence. From member spotlights and Instagram Reels to event coverage and digital marketing campaigns, this person will tell stories that showcase the value of DMAR and create meaningful connections with members.

The ideal candidate is equal parts social media strategist, content creator and graphic designer, with a passion for storytelling, strong attention to detail and an interest in testing new ideas, embracing emerging trends and creating content that supports organizational goals, increases brand awareness and drives meaningful member engagement.

Key Responsibilities

Social Media Management

● Manage and grow DMAR's social media presence across Instagram, Facebook, LinkedIn and other relevant social platforms.

● Develop and maintain a strategic social media content calendar aligned with organizational priorities.

● Write engaging, platform-specific copy optimized for each social media channel.

● Schedule and publish content using a social media management platform such as Sprout Social.

● Monitor engagement, respond to comments and messages as appropriate, and identify opportunities to increase audience growth and engagement.

● Monitor social conversations, industry trends and member feedback to identify opportunities for engagement, content and community building.

● Track key social media metrics, prepare regular performance reports and use insights to optimize content, posting strategies and campaigns.

● Plan, manage and optimize boosted posts and paid social media campaigns.

Content Creation

● Plan and coordinate photo and video shoots to create engaging content that showcases DMAR members, events and programs.

● Capture engaging photo and video content at DMAR events, classes and programs.

● Identify compelling stories, moments and perspectives that can be translated into engaging social media content.

● Produce engaging short-form videos for social media, including Instagram Reels, member spotlights, event recaps and promotional content.

● Edit short-form video content by adding captions, music, transitions and branding elements optimized for social media.

● Identify emerging social media trends and recommend new content ideas and formats.

Graphic Design

● Design engaging graphics for social media, digital marketing campaigns, events, email marketing and other organizational initiatives.

● Ensure all creative assets align with DMAR's established brand standards and visual identity.

● Create graphics using Adobe Creative Suite (Photoshop, Illustrator and/or InDesign), Canva or other industry-standard design software.

Collaboration

● Work closely with the Director of Marketing & Communications to execute integrated marketing campaigns.

● Collaborate with internal departments to identify compelling stories, member spotlights and event promotions.

● Support marketing initiatives with creative assets that enhance member engagement and brand awareness.

● Support additional marketing initiatives, including email marketing, website content updates and other digital marketing projects as needed.

Please note: This job description is intended to describe the general nature and level of work performed. It is not intended to be an exhaustive list of all duties, responsibilities or qualifications. Responsibilities may evolve to meet the changing needs of the organization.

Qualifications

● Bachelor's degree in Marketing, Communications, Graphic Design or a related field preferred; equivalent professional experience will be considered.

● 2+ years of professional experience managing social media and creating digital content.

● Demonstrated experience creating engaging content for Instagram, Facebook and LinkedIn.

● Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator and InDesign) and Canva. Experience editing video using Adobe Premiere Pro, CapCut or similar video editing software.

● Experience capturing and editing engaging photo and video content for social media, including Instagram Reels, event coverage and interviews.

● Basic knowledge of photography, lighting and composition, with the ability to capture high-quality photos and video using a smartphone and/or camera.

● Experience using social media management platforms such as Sprout Social.

● Experience managing paid social media campaigns and boosted posts.

● Ability to interpret social media analytics and use performance data to optimize content and campaigns.

● Strong storytelling skills, with the ability to identify compelling stories and translate them into engaging social media content.

● Excellent writing, editing and proofreading skills with the ability to adapt messaging for different audiences and platforms.

● Strong organizational skills and attention to detail, with the ability to manage multiple projects, priorities and deadlines.

● Comfortable capturing photos and video at events using a smartphone and/or camera for use across social media channels.

● Must possess excellent interpersonal and communication skills and be comfortable interacting with members, partners, staff and event attendees while creating content.

● Ability and willingness to regularly attend events and capture photo and video content in a fast-paced, public-facing environment.

● Portfolio demonstrating strong social media content, graphic design and short-form video production required.

Work Environment

This is a hybrid position with in-office days at DMAR headquarters. The position requires attendance at DMAR events throughout the year, as well as occasional travel throughout the Denver metro area to plan, coordinate and capture photo and video content for social media. While most events and content shoots occur during regular business hours, occasional evening attendance is required.

Why Join DMAR

At DMAR, you'll have the opportunity to shape the voice of Colorado's largest local Realtor® association. We're looking for someone who enjoys telling stories, trying new ideas and creating content that connects with our members. You'll have the opportunity to work across social media, design, video, photography and integrated marketing while helping showcase the people, programs and resources that make DMAR valuable to its members. If you're passionate about social media, design and digital storytelling, we'd love to hear from you.

Compensation & Benefits

Hiring range: $62,000 to $65,000 annually (hourly/non-exempt), based on qualifications and experience.

DMAR offers a competitive total compensation package.

How To Apply

Please submit your resume, cover letter and a portfolio demonstrating social media campaigns, graphic design, photography and short-form video content to [email protected].