Director, Performance Marketing and Digital Products

Posting Details

Posted on September 10, 2026

Locations

Tempe, AZ 85284, USA

Marketing

Full-Time

Requisition #: DIREC001590

Description

Position: Director, Performance Marketingand Digital Products - Full Time/Exempt

Department: Marketing

Reports to: Senior Vice President, Marketing

Location: Arizona Cardinals (Tempe, AZ). NOTE: Starting 2028, this role will be based at the new Arizona Cardinals Training Facility in north Phoenix, AZ.

Format: In-person

Note: Applicants must be authorized to work for any employer in the U. S. We are unable to sponsor or take over sponsorship of a student or employment Visas (including, but not limited to F-1, M-1, J-1, H-1B, OPT and/or CPT programs, etc. ).

Cardinals Organizational Summary

The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home,

As one of the oldest pro football franchises in the U. S. , the Club has established itself as a sport and cultural hallmark within Arizona, as well as a trailblazer for diversity, equity, inclusion, and belonging (DEIB) initiatives and firsts around the League. Our vision is to build a leading sports organization that competes for championships, drives business results, creates loyal fans, develops proud employees, and inspires hope in our community. We are relentless in our pursuit of greatness on and off the field, while positively impacting our people, our fans, and our community

If you want to join an organization that values putting the team first, doing what is right, growing with positivity, valuing every voice, while driving performance, we would love for you to join our team. Learn more about the Arizona Cardinals and see what's happening here .

Job Summary

We're seeking a Director, Performance Marketing and Digital Products to help us relentlessly pursue greatness. The Director will lead the digital marketing group responsible for owned digital channels, lifecycle marketing, CRM strategy, paid media, and digital product experiences across the team website, mobile app, ticketing, and other fan-facing platforms. This role will connect performance marketing, fan data, personalization, automation, UX optimization, and product strategy to create a more seamless fan journey that increases acquisition, engagement, conversion, retention, and lifetime value. The role will also serve as a key cross-functional partner across Corporate Partnerships, Ticket Sales, Community Relations, Content, Data & Analytics, and other departments to align digital strategy with organizational priorities and business-driving initiatives.

Primary Job Duties

The Director, Performance Marketing and Digital Products will have the daily responsibilities including, without limitation, to the following:

Implement and manage both online and offline marketing programs that will enable the business to meet consumer acquisition targets, sales, margin, and overall goal achievement.

Build strategies and oversee optimization and measurement of consumer acquisition, cross-sell initiatives, and remarketing to deliver incremental sales, and enable consumer loyalty.

Assist with the selection and management of the business's technology partners for the purpose of ensuring that the business is maximizing marketing performance and profitably.

Coordinates cross-functional input, deliverables, timelines, and communicates properly documented progress and issues of programs to the SVP, Marketing.

Track and monitor program performance against the business's overall goals and objectives.

Provide weekly/monthly/annual policy and quote forecasts for all the business's products, evaluates scenarios for ROI performance, and communicates results and recommendations to the SVP, Marketing and key stakeholders.

Lead efforts in the utilization of data-driven methodology, analyses, and measurements to improve the effectiveness of all marketing channels, paid search, email, direct mail, programmatic media, modeling, forecasting, and analyses.

Own the strategy and roadmap for digital product experiences across the team website, mobile app, ticketing and other fan-facing platforms, ensuring product priorities support business needs, fan engagement and revenue growth.

Lead lifecycle marketing and CRM strategy across email, SMS, push notifications, website, app and other owned channels to increase acquisition, engagement, conversion, retention and lifetime value.

Develop audience segmentation, personalization, automation and journey strategies that translate fan and customer insights into coordinated marketing programs and product enhancements.

Drive UX, conversion rate optimization, experimentation and testing across digital products and marketing channels to improve the end-to-end fan experience and commercial performance.

Partner with Data & Analytics to establish KPIs, reporting, attribution and measurement frameworks that connect digital marketing, CRM and product performance to revenue, retention and fan growth outcomes.

Collaborate with internal technology teams, external platform partners, Integrated Marketing, Creative & Content, Ticketing and other stakeholders to translate organizational priorities into coordinated paid, owned and product strategies.

Manage digital marketing budgets, technology investments and vendor relationships with accountability for performance, efficiency, business impact and scalable operating processes.

Other duties as assigned.

Qualifications/Requirements

Education: Bachelor's degree (or equivalent) in marketing or business

Experience: At least ten (10) years of relevant experience driving consumer acquisition across marketing channels such as PPC, Display, Paid Search, Paid Social, and Retargeting

History in driving a business's growth with innovative demand generation and prospecting campaigns

Vast experience pull.