Digital Marketing Manager

Company Description Allegion (NYSE: ALLE) is a global safety and security pioneer, offering trusted brands such as CISA®, Interflex®, LCN®, Schlage®, and Von Duprin®. The company focuses on security solutions around the door and adjacent areas for homes, businesses, schools, and a wide range of institutions. With approximately $2 billion in annual revenue, Allegion’s products are sold in nearly 130 countries, reflecting a strong international presence and diverse customer base. Team members contribute to innovative solutions that help create safer environments for people and property. More information about Allegion and its offerings is available at us.allegion.com.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Carmel, IN. This role is responsible for planning, executing, and optimizing digital marketing campaigns that support brand awareness, demand generation, and customer engagement across Allegion’s key markets. Day-to-day activities include managing social media channels, overseeing paid and organic digital campaigns, monitoring web analytics, and driving continuous improvement of digital marketing performance. The Digital Marketing Manager collaborates closely with marketing, sales, and product teams to align digital initiatives with business objectives, develop content and messaging, and support lead generation programs. This position also involves managing vendor relationships, ensuring consistent brand representation, and staying current with digital marketing trends and best practices.

Qualifications

• Strong digital marketing skills, including experience planning and executing Digital Marketing and general Marketing campaigns.
• Proficiency in Social Media Marketing, with hands-on experience managing brand presence and engagement across major social platforms.
• Demonstrated ability in Lead Generation, including developing and optimizing campaigns that drive qualified leads and measurable pipeline.
• Experience with Web Analytics tools (e.g., Google Analytics or similar) to track performance, generate insights, and support data-driven decisions.
• Excellent communication, writing, and presentation skills, with the ability to collaborate effectively across cross-functional teams.
• Strong project management and organizational skills, with ability to handle multiple initiatives, deadlines, and stakeholders.
• Experience with marketing automation, CRM systems, and paid media platforms (e.g., email, search, display, social ads) is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in B2B or industrial/technology markets is a plus, along with a demonstrated interest in safety and security solutions.