Performance Marketing Manager

Performance Marketing Manager

The Role

You will own the paid acquisition strategy across every digital channel, ensuring budgets are invested efficiently to maximise revenue, profitability and customer growth.

This is a highly commercial role requiring someone equally comfortable analyzing data, briefing creative, managing agencies and scaling campaigns internationally.

Responsibilities

Paid Media Strategy

• Own the paid acquisition strategy across all markets.
• Build quarterly and annual channel plans.
• Manage media budgets and forecasting.
• Deliver profitable customer acquisition against CPA, MER and ROAS targets.
• Identify new growth channels and testing opportunities.

Channel Ownership

Manage all paid activity including:

• Meta
• Google Search
• Google Shopping
• Performance Max
• YouTube
• Pinterest
• TikTok
• Affiliate Marketing
• Influencer Paid Amplification
• Display & Retargeting

Creative Strategy

Work closely with the team to:

• Brief new ad creative
• Analyse creative performance
• Identify winning hooks and messaging
• Develop UGC testing plans
• Improve CTR and conversion

Reporting & Analysis

Own weekly reporting across:

• Revenue
• Spend
• ROAS
• MER
• CAC
• CPA
• Customer acquisition
• Incrementality
• Attribution

Provide clear recommendations rather than simply reporting numbers.

CRO Collaboration

Partner with the Ecommerce Manager to improve:

• Landing pages
• Product pages
• Conversion rate
• Customer journey
• Checkout performance

Skills & Experience

• 4+ years in ecommerce performance marketing
• Experience managing $500k+ annual media budgets
• Strong Meta and Google expertise
• Shopify experience
• Google Analytics 4
• Attribution knowledge
• Excellent Excel / Google Sheets
• Commercial mindset
• Strong analytical skills
• Pinterest, TikTok and Microsoft ads experience

Success Measures

• Revenue growth
• ROAS
• MER
• Customer acquisition
• New customer growth
• CPA improvement
• Testing velocity
• Budget efficiency

Working Model

• Full-time at our HQ in East Austin

Compensation

Competitive, dependent on experience.

How to Apply

Please submit your CV along with a short cover letter outlining:

• Your experience managing paid media hands-on, particularly Meta and Google
• The scale of media budgets you have personally managed
• Examples of measurable commercial results you have delivered
• Send to [email protected] with the subject line: "Performance Marketing Role"

Benefits

• Free Bikinis
• Health/Dental
• Mental Health Days off