Manager - SEO & GEO (LUXE)

Job Title: Manager – SEO/GEO (LUXE)

Division: LUXE

Location: Hudson Yards, New York City

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

Job Summary

We are seeking a highly motivated and detail-oriented SEO/GEO Manager to drive traffic and revenue growth across our Direct-to-Consumer (D2C) channels. This role requires a solid understanding of the search landscape, including Google and other major search engines, and experience in executing SEO and paid search activities.

The Manager will collaborate closely with the Director and other team members to ensure effective implementation of strategies.

What You Will Learn

• SEO/GEO Execution & Support: Assist in the execution of SEO/GEO strategies, encompassing keyword research, content optimization, technical SEO/GEO updates, and link building activities. Support the implementation of on-page and technical optimizations for our D2C websites.
• Team Collaboration: Collaborate effectively with internal teams, including marketing, content, product, and technology, to ensure seamless execution of search and affiliate strategies. Support the integration of search metrics and insights.
• Data Analysis & Reporting Support: Utilize data analytics tools to monitor performance and provide regular reports on key performance indicators (KPIs) for SEO/GEO. Analyze data and provide insights on website traffic, keyword rankings, conversion rates, and affiliate commissions.
• Partner Relationship Support: Assist in maintaining relationships with key external partners, including search engines, affiliate networks, and industry influencers.
• Search Landscape Monitoring: Stay informed about the latest trends and algorithm updates in the search landscape and the affiliate marketing industry. Share relevant updates with the team.
• Technical SEO Support: Assist in implementing technical SEO recommendations on brand websites, including site speed optimization, schema markup, and mobile responsiveness enhancements, to ensure a premium user experience.

What We Are Looking For Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2-5 years of experience in SEO/GEO
• Solid understanding of search engine algorithms and ranking factors. Familiarity with keyword research, content optimization, technical SEO, and affiliate marketing principles.
• Experience with data analytics tools (e.g., Google Analytics, Google Search Console) and reporting.
• Excellent communication and interpersonal skills.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively within a team.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Please note: This job description is a general outline and may be subject to change.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows

Salary Range: $98,400-$140,200 base salary (The actual compensation will depend on