Growth Marketing Manager (CRO & Lifecycle) (f/m/x) - 100% Remote

About The Company
Tomorrow University: A Next-Generation University for Impactful Careers
Education is the most powerful lever for driving the transition to a sustainable society. That’s why we’ve built a university dedicated to educating and empowering the change-makers of tomorrow. We offer accredited degree programs designed to equip learners with 21st-century competencies while providing access to a world-class network of experts to maximize their impact.
As a remote-first institution, we use technology and AI to enable flexible, personalized learning - accessible from anywhere in the world.
We are proud to be the first EdTech startup in Europe with a fully state-recognized university license and to be ranked among the Top 20 EdTech startups globally.
Our Inspiration
We believe that transforming education requires rethinking how we teach. At Tomorrow University, we move beyond the traditional, teacher-centered approach and embrace a student-centric learning model. Our goal is to equip learners with the essential skills and mindset needed to create global impact, supported by a vast network of change-makers.
Our Mission
At Tomorrow University, we leverage science and technology to enhance learning while fostering a global community for continuous growth and impact. Our students learn by applying their knowledge to real-world challenges and engaging with world-class educators, mentors, and partners from around the globe.
Be aware that all of our positions are completely Remote but our working hours are Central European Time (+/- 2h)
About The Role
Every month, hundreds of people tell us they are interested in a Tomorrow University degree. Too many disappear before they ever speak to anyone. Your job is to improve that.
The marketing team works across three parts of the funnel: create demand, acquire demand, convert demand. Four people own that work between them. You own conversion. 🎯
Your main question is simple: how many prospective students turn into admissions calls or applications? From the moment a lead enters the funnel, you own the journey that helps them take that next step. That includes the messaging, timing, events, nurture, and reactivation.
You will work closely with Sales and Admissions. 🤝 Their feedback from calls should shape what happens earlier in the funnel, and the weekly funnel review should lead to concrete changes in what we send, when we send it, and to whom.
We want someone who sees CRM as more than a set of automated sequences. These are people considering a significant education decision, and the job is to make our communication useful, relevant, and personal at scale, including through thoughtful use of AI. ✨
🚀 What You'll Own
🎯 Turn new leads into sales conversations and applications

• Own the journey from new lead to booked call or application across email, WhatsApp, events, and product.
• Build nurture journeys by program, audience, and funnel stage, rather than sending everyone through the same sequence.
• Test messaging, timing, frequency, and channel mix, and track the impact on lead-to-call and lead-to-application conversion.
• Run the monthly university newsletter, including planning the content, writing and editing it, coordinating inputs across the university, and tracking performance.
  

🔄 Reactivate existing leads

• Build a structured approach to re-engaging people who have previously shown interest in a degree but have not applied or enrolled.
• Develop and test reactivation campaigns across email, WhatsApp, events, program previews, assessments, and other formats. Track what works by program and audience so future intakes benefit from those learnings.
• Work with Sales and Admissions on the handover of reactivated leads and report on reactivation performance.
  

📅 Run lifecycle marketing around events

• Own communications around webinars, open days, taster sessions, and other prospective-student events, including registration, reminders, no-show follow-up, and post-event nurture.
• Track how many qualified leads, calls, and applications each event generates and use that data to improve future events.
  

📊 Understand and improve the funnel

• Work across the pre-sales funnel: lead to MQL to SQL to booked call to opportunity.
• Track conversion by stage, program, market, source, and audience. Find where people are dropping out and investigate why.
• Maintain lead scoring and segmentation in HubSpot. Build reporting that Marketing, Sales, and Admissions can actually use, then turn what you find into changes to messaging, timing, segmentation, or channel.
  

✍️ Write and test the CRM content

• Write the lifecycle emails, WhatsApp messages, in-app messages, and reactivation sequences yourself.
• Turn complex academic information into clear, useful copy for prospective students. Test subject lines, headlines, CTAs, message length, and positioning, and apply the learnings to future campaigns.
• Create simple assets in Canva or Figma when needed, with support from the creative team for larger pieces.
  

🤝 Own the handover to Sales

• Define when a lead is ready for Sales or Admissions, what information should be passed over, and what feedback comes back.
• Work with both teams on lead quality, response times, and the regular funnel review.
• Use cohort and conversion data to answer questions about lead quality.
  

🤖 Help define how we use AI in lifecycle marketing

• Identify where AI can make lifecycle communication more relevant or efficient.
• Define the audience context, tone, prompts, and editorial rules, then review and test the output.
• Make sure AI-supported messaging stays accurate, useful, and consistent with our brand.
  

✨ What You Bring

• 7+ years in lifecycle marketing, CRM, growth, or marketing operations, ideally in a B2C environment with a long, considered purchase.
• Hands-on in HubSpot or a comparable platform (Braze, Klaviyo, Iterable, Salesforce Marketing Cloud). You can build a workflow, debug a sequence, and pull a report without waiting for anyone. You see CRM as a means to more students.
• A track record in activation and reactivation
• Exceptional English writing skills and ability to work in an English-speaking team.
• A strong copywriter with a testing mindset. You can write compelling lifecycle copy, from subject lines and CTAs to full email journeys, and use A/B tests to continuously improve what resonates and converts.
• Sharp with funnel data. Spreadsheets and BI tools. Given a messy funnel, you find where the loss is and how to fix it.
• You have worked alongside a sales team and kept that relationship productive.
• An eye for design and the ability to build a clean asset yourself in Canva or Figma if needed.
• Ownership, curiosity, and a preference for doing over planning.
• A belief that education changes lives. 🌍
  

💜 Nice To Have, Not Required

• You write German that persuades.
• Experience in higher education, edtech, or another regulated category.
• AI-driven personalization in a lifecycle or CRM context.
• WhatsApp Business API, or messenger marketing under German consent rules.
• Webinar and event funnels.
• Lead magnet design experience.
  

What Matters To Us
We’re looking for people who thrive in a dynamic, mission-driven environment. These traits are especially important to us:

• Ownership & Independence – You take initiative and get things done
• Collaborative Mindset – You enjoy working across teams and disciplines
• Clear & Thoughtful Communication – You know how to adapt your message to different audiences
• Integrity, Curiosity & Growth – You’re honest, open-minded, and always looking to learn
• Proactivity & Drive – You bring energy and momentum to your work
• Commitment to Execution – You don’t just dream big—you make things happen
• Passion for Sustainability, Entrepreneurship & Technology – You care deeply about building a better future
  

Perks & Benefits
🌱 Grow with us
At Tomorrow University, we foster lifelong learning. You’ll have access to our innovative programs and be part of a culture that encourages continuous growth, personally and professionally.
🌍 Travel the world together
Twice a year, we bring the whole team together for a week-long Workation somewhere in Europe, think bonding, brainstorming, and big ideas in beautiful places.
🌴 Time to recharge
You’ll get 25 vacation days per year, plus public holidays based on your location.
Ready to shape the future of education and make an impact? Join us and help reimagine how we learn, grow, and build a better tomorrow.
At Tomorrow University, we believe in your potential, not your paperwork. Degrees are great, but your drive matters even more 🚀
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By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.
Compensation
As an international remote-first organisation, compensation is benchmarked against role level, experience, internal equity, and local market conditions in the candidate’s country of residence. The advertised range reflects the base salary for this role. Depending on the role and seniority level, additional compensation components, such as VSOPs, may also be offered.
By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.