Digital Marketing Specialist | (Contract/Non-Employment/Project-based) - DM001

Digital Marketing & Growth Launch Contractor

Contract / Temporary / Project-Based / Remote

About

For a new digital business initiative/launch, we are looking to engage a Digital Marketing & Growth Launch Contractor to support launch preparation, website and landing-page activities, digital campaigns, social media, outreach, advertising, analytics, and growth marketing.

This is a temporary, project-based independent contractor engagement for a fixed project fee. It is not employment, salaried work, or an hourly position. It could however lead to a more permanent model in future.

Canadian Citizens and/or Permanent Residents with proven experience in the North American market will be considered only.

Additional project, product, audience, and commercial information will be provided following execution of the required confidentiality and non-disclosure agreements.

Role Overview

The contractor will help Owner prepare, structure, and execute the marketing activities required before, during, and following launch.

The work may include website and landing-page support, campaign planning, messaging and content creation, social media preparation, paid advertising, outreach campaigns, analytics and tracking, audience development, and coordination of launch assets.

The ideal person is hands-on, organized, creative, analytical, and comfortable supporting a developing launch where messaging, priorities, testing, and campaign execution may evolve.

Key Responsibilities

Website & Landing Page Support

· Support the creation or refinement of launch-ready website pages, landing pages, and campaign pages.

· Help structure clear messaging for target audiences, customers, users, and partners.

· Ensure pages are easy to understand, visually clean, mobile-friendly, and conversion-focused.

· Support basic SEO structure, page titles, meta descriptions, calls-to-action, and lead capture forms.

· Coordinate with design and other contributors where needed to ensure brand and messaging consistency.

Digital Marketing & Launch Campaigns

· Assist in building campaign plans for launch, waitlist building, audience acquisition, customer or user acquisition, and partner outreach.

· Help define audience segments, campaign themes, messaging angles, and channel-specific content.

· Create or support launch campaign calendars and execution plans.

· Help prepare campaign assets such as short posts, ad copy, email copy, landing-page copy, visuals, and simple campaign briefs.

· Support testing of different messages, audiences, and calls-to-action.

Social Media & Content

· Create and schedule social media content for LinkedIn and other relevant platforms.

· Help turn Owner's vision and approved launch messaging into clear, professional, and engaging posts.

· Support founder/company posts, launch announcements, educational posts, and campaign content.

· Create simple visuals, carousels, graphics, or short-form assets where needed.

· Maintain a consistent tone aligned with Owner's brand, industry focus, and professional audience.

Advertising Support

· Support the setup and management of campaigns where approved by the Owner.

· Potential channels may include LinkedIn Ads, Google Ads, Meta Ads, or other relevant platforms.

· Help structure campaign objectives, audience targeting, ad copy, creative variations, budgets, and tracking.

· Monitor campaign performance and recommend adjustments.

· No ad spend may be committed without Owner's approval.

Outreach & Lead Generation Campaigns

· Support outreach campaigns for target audiences, prospective customers/users, partners, and referral sources.

· Help prepare email sequences, LinkedIn outreach messages, and campaign follow-up copy.

· Support list-building structure and segmentation where required.

· Ensure outreach messaging is professional, non-spammy, and aligned with applicable communication rules.

· Help track response rates, engagement, and campaign outcomes.

Analytics & Reporting

· Help set up or maintain tracking for website traffic, campaign activity, conversions, and lead sources.

· Use UTM links and basic analytics to understand which channels are performing.

· Prepare simple reports showing campaign performance, website activity, cost indicators, and recommended next steps.

· Track key launch metrics such as page visits, sign-ups, demo requests, audience interest, lead or customer interest, ad performance, and outreach response rates.

Expected Deliverables

Depending on the assigned scope, deliverables may include:

· Launch marketing plan

· Campaign calendar

· Website or landing-page copy

· Audience/user acquisition campaign materials

· Customer/market acquisition campaign materials

· Social media content package

· Paid ad copy and campaign structure

· Outreach/email sequence drafts

· Basic SEO recommendations

· Analytics and tracking setup recommendations

· Weekly campaign progress updates

· Final handover package with campaign files, links, notes, and recommendations

Required Skills & Tools

The contractor should have strong working ability in some or most of the following areas:

Marketing & Campaign Skills

· Digital marketing fundamentals

· Social media content creation

· Launch campaign planning

· Paid ad campaign setup or support

· Email and LinkedIn outreach campaigns

· Landing-page messaging

· Conversion-focused copywriting

· Basic SEO

· Audience segmentation

· Campaign reporting and performance tracking

Website & Design Tools

· WordPress, Webflow, Framer, Wix, Squarespace, or similar website tools

· Canva, Figma, Adobe Express, or similar creative tools

· Basic understanding of responsive/mobile-friendly design

· Basic understanding of forms, CTAs, lead capture, and landing-page structure

Analytics & Marketing Tools

· Google Analytics

· Google Search Console

· Google Tag Manager

· LinkedIn Campaign Manager

· Google Ads

· Meta Ads Manager

· Mailchimp, Brevo, HubSpot, Apollo, or similar campaign/outreach tools

· CRM or spreadsheet-based lead tracking

· UTM tracking and campaign source tracking

AI & Productivity Tools

· ChatGPT or similar AI tools for drafting, editing, content variation, and campaign ideation

· Notion, Trello, Asana, Jira, Google Drive, Microsoft Office, or similar project tools

· Ability to organize campaign files, content calendars, and progress notes clearly

Expectations

· Review approved internal, brand, and launch materials before creating campaign work.

· Produce work that is professional, clear, and aligned with owner's industry positioning.

· Ask questions early when messaging, audience, budget, or campaign direction is unclear.

· Provide updates on assigned deliverables and timelines.

· Keep campaign materials organized and easy to hand over.

· Avoid committing ad spend, publishing content, contacting external parties, or making public claims without owner's approval.

· Respect confidentiality around the project, launch timing, business model, commercial strategy, pricing, and all internal materials.

· Deliver usable work product that the Owner can continue using after the engagement.

Engagement Conditions

This is a temporary, project-based independent contractor engagement only.

· The contractor will not be an employee.

· Compensation is a fixed project fee based on the agreed scope and deliverables. It is not salary or hourly employment compensation.

· The contractor is responsible for their own taxes, tools, equipment, insurance, and business obligations.

· Deliverables must be completed, reviewed, and accepted based on the agreed scope.

· Owner may revise, approve, reject, postpone, or narrow marketing activities based on launch readiness and business priorities.

· All work product must be delivered in an organized, editable, and transition-ready format.

· An NDA/confidentiality agreement and applicable intellectual-property terms must be signed before confidential project or business information is provided.

· The contractor may work with other clients provided there is no conflict of interest or misuse of project's confidential information.

How to Apply

If you feel you are an excellent candidate and have the required skills and experience indicated above, please send your attached resume via Easy Apply, respond to the screening questions, and send any important details (including cover letters) to [email protected]

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(AI may have been used partially in this Job Description)