Lead Digital Marketing Specialist - SEO/SEM

About the Role

Our client is seeking a strategic and results-driven Lead Digital Marketing Specialist with expertise in SEO and SEM to join their team in Montreal . This role will involve developing and executing comprehensive digital marketing strategies to drive online visibility, generate qualified leads, and enhance customer engagement. You will lead the digital marketing efforts, manage campaigns across various channels, and analyze performance data to optimize for maximum impact. This is an excellent opportunity for a seasoned digital marketer to take on a leadership role, shape the company's online presence, and contribute to significant business growth.

Key Responsibilities Develop, implement, and manage effective SEO and SEM strategies to improve search engine rankings and drive organic traffic. Plan, execute, and optimize paid advertising campaigns across Google Ads, social media, and other relevant platforms. Conduct keyword research, competitor analysis, and market trend analysis to identify opportunities. Monitor website performance using analytics tools (e.g., Google Analytics) and generate regular performance reports. Collaborate with content creators, web developers, and sales teams to ensure cohesive digital marketing efforts. Stay up-to-date with the latest trends and best practices in digital marketing, SEO, and SEM. Mentor and guide junior members of the marketing team. Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 5 years of hands-on experience in digital marketing, with a strong focus on SEO and SEM. Proven success in managing and optimizing Google Ads campaigns and other PPC platforms. In-depth knowledge of SEO best practices, keyword research tools, and website analytics platforms. Excellent analytical, strategic thinking, and problem-solving skills. Strong communication and interpersonal skills, with the ability to collaborate effectively across teams. Benefits Competitive salary and performance-based bonus opportunities. Comprehensive health, dental, and vision insurance plans. Paid time off and company holidays. Opportunities for continuous learning and professional development in the digital marketing field. A dynamic and collaborative work environment in a thriving city.