Director- Digital Insights & Optimization

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're seeking driven and enthusiastic professionals to join our team, empower lives, fuel businesses, and drive innovation. Connectivity is now longer a luxury, but a necessity. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. Our successes, now and in the future, are powered by our amazing product, a commitment to our people and culture, and the connections we make in our communities.
If you are resourceful, collaborative, and passionate about delivering consistent excellence, Optimum is for you!
Job Summary
The Director, Digital Insights & Optimization is responsible for leading a team that will drive digital growth through data-driven insights, experimentation, and conversion rate optimization (CRO) across the Optimum digital ecosystem. This leader owns website analytics, customer journey performance, testing strategy, and optimization efforts across acquisition and existing customer experiences.

• The role serves as the central point of accountability for understanding website performance, identifying growth opportunities, quantifying business impact, and translating insights into actionable recommendations. Success requires deep expertise in digital analytics, experimentation platforms, conversion rate optimization, forecasting, and cross-functional collaboration across Product, Technology, Marketing, Merchandising, Data and Analytics and base management teams. This position reports to the Vice President of Digital Commerce and acts as a strategic partner to business, product, and technology leaders, ensuring decisions are informed by data and measurable business outcomes.
  

Responsibilities
Conversion Optimization & Experimentation

• Own the A/B testing and experimentation roadmap across acquisition funnels, landing pages, checkout flows, and self-service journeys — from conversion rate optimization frameworks and prioritization through execution and results.
• Drive measurable improvement in conversion, revenue, and engagement metrics based on customer behavior and expected ROI.
• Set testing and measurement best practices across the Digital Commerce org.
  

Analytics & Insights Leadership

• Serve as the organization's expert on digital analytics, customer behavior, and conversion funnel performance.
• Develop proactive insights that identify opportunities, risks, and emerging trends across digital properties.
• Own Adobe Analytics strategy and governance, including dashboards that give stakeholders real-time visibility into acquisition, conversion, retention, and feature performance.
• Turn complex, multi-source data – including customer journey analytics – into clear, executive-ready insights and recommendations
• Build measurement frameworks and automated alerting for new launches and website changes, so tracking issues and performance drops get caught early.
• Establish standards for attribution, tracking, and reporting consistency across teams and Promote adoption of a data-driven culture across Digital Commerce and partner organizations.
  

Product Strategy & Feature Scoping

• Partner closely with Product and Technology teams to define requirements and measurement plans for new initiatives.
• Provide sizing, segmentation, and performance projections to inform prioritization decisions.
• Build forecasts, business cases, and impact projections that inform roadmap prioritization and technology investment decisions.
• Make sure analytics requirements are built into feature design during implementation
  

Cross-Functional Leadership

• Act as a trusted advisor to Digital Commerce leadership, translating data into strategic recommendations.
• Partner across Media, Merchandising, Product, Go-to-Market, Technology, and CX to align optimization work with commercial priorities.
  

Qualifications

• 8+ years of experience in Digital Analytics, Conversion Rate Optimization (CRO), Digital Product Analytics, eCommerce, or related disciplines.
• Proven experience optimizing acquisition funnels, landing pages, checkout experiences, and customer self-service journeys.
• Deep expertise with Adobe Analytics and digital reporting platforms.
• Strong experience with A/B testing, multivariate testing, experimentation methodologies, and attribution frameworks.
• Demonstrated success building business cases, forecasts, and ROI models to support prioritization decisions.
• Experience partnering closely with Product and Technology teams in an agile development environment.
• Advanced analytical capabilities with the ability to synthesize large, complex datasets into actionable insights.
• Strong understanding of customer segmentation, digital marketing performance, and eCommerce KPIs.
• Exceptional executive communication and stakeholder management skills.
• Ability to influence cross-functional teams and drive outcomes without direct authority.
• Experience leading teams and managing multiple concurrent priorities in a fast-paced environment.
  

Preferred Qualifications

• Experience with telecommunications, subscription businesses, or digital commerce organizations.
• Experience with Adobe Experience Cloud, Customer Journey Analytics, or related marketing technologies.
• Familiarity with predictive analytics, AI-driven optimization, and customer personalization strategies.
  

At Optimum, every action and interaction we take part in, is driven by our three Guiding Principles: Do What’s Right, Drive One Optimum, and Make It Happen. These aren’t just words, they help us build trust, create real community, and embrace new ways of thinking. Our employees are empowered to do the right thing for our customers and co-workers and to recognize and reward these behaviors when we see them. It’s all part of the bigger picture of “Be The Difference” where each employee knows they have the power to enact real change, share new ideas, and understand that learning never stops.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team. Together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company’s discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $141,372.00 - $201,960.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.