Web Analytics Lead (ONLY W2)

• Own web analytics strategy and measurement frameworks across digital properties

• Design, maintain, and evolve tagging and data collection architecture (GA4, Adobe Analytics, or similar)

• Build dashboards and reports that translate raw data into clear business recommendations

• Partner with Product, UX, Marketing, and Engineering to define tracking requirements and success metrics

• Lead A/B testing and conversion analysis initiatives to improve site performance

• Identify data quality issues and drive resolution with technical and non-technical stakeholders

Must Have -

• 5+ years of web analytics experience in an e-commerce or digital product environment

• Proficiency with analytics platforms (Google Analytics, Adobe Analytics) and tag management systems (GTM)

• Hands-on SQL skills and experience with BI tools for visualization

• Strong understanding of digital marketing funnels, SEO, and paid media attribution

• Excellent communication skills with the ability to tell data-driven stories to non-technical audiences