Digital Marketing Genius - Lead Generation Specialist

Digital Marketing Genius – Lead Generation Specialist

245 Fairview Mall Drive, North York, Canada | Posted on 08/20/2024

• Salary Base Salary (60K-70K) + up to 30K in bonuses
• Work Experience 5+ years
• City 245 Fairview Mall Drive, North York
• Country Canada

Job Description

Job Title: Digital Marketing Genius – LeadGeneration Specialist

Location: North York, ON (In-House Position)

Job Type: Full-time

Compensation: Base Salary(60K-70K) + upto 30K inbonuses

About Us

Weaver Eco Home is a pioneering leader inthe home services industry, specializing in eco-friendly home solutions acrossthree provinces. We're experiencing rapid growth and are now seeking a talentedDigital Marketing Genius to join our team. If you're passionate about drivingsales through cutting-edge digital campaigns and have a proven track record inreducing cost per lead and cost per appointment, we want you!

Position Overview

As our Digital Marketing Genius, you willbe responsible for developing and executing high-performing campaigns acrossmultiple social media platforms, including Facebook, Instagram, TikTok, andGoogle. Your primary goal will be to generate quality leads and driveappointments at a very low cost, ultimately contributing to our company’sgrowth.

Key Responsibilities

• Develop,manage, and optimize paid advertising campaigns on Facebook, Instagram,TikTok, Google, and other relevant platforms.
• Createcompelling and engaging content that resonates with our target audienceand drives conversions.
• Producehigh-quality visual and written content tailored to each platform,including videos, graphics, and copywriting.
• Recordyourself on video, confidently presenting our value proposition to be usedin ads across various platforms.
• Monitor,analyze, and report on campaign performance, making data-driven decisionsto continuously improve results.
• Stayup to date with the latest trends and best practices in digital marketing,content creation, and social media advertising.
• Collaborateclosely with the sales team to ensure alignment on goals and strategies.
• Innovateand test new strategies to reduce cost per lead and increase conversionrates.
• Developretargeting campaigns and strategies to nurture leads through the salesfunnel.

Qualifications

• Provenexperience (5+ years) in digital marketing, with a focus on leadgeneration, content creation, and driving sales through social mediaplatforms.
• Strongunderstanding of performance marketing, conversion, and online customeracquisition.
• Experiencewith A/B testing, landing page optimization, and analytics tools.
• Exceptionalknowledge of ad platforms, including Facebook Ads Manager, Google Ads, andTikTok Ads.
• Strongcontent creation skills, including graphic design, video production, andcopywriting.
• Comfortableand confident recording yourself on video to present our value propositionin a compelling way.
• Stronganalytical skills and experience using data-driven decision-making tooptimize campaigns.
• Abilityto work in a fast-paced environment and manage multiple projectssimultaneously.
• Strongcommunication and teamwork skills.

Compensation

• Competitivebase salary commensurate with experience.
• Attractivecommission structure based on performance, providing significant earningpotential.
• Opportunitiesfor growth and advancement within the company.

Why Join Weaver Eco Home?

• Bepart of an innovative company that is the first in its space to offervirtual selling in three provinces.
• Workin a dynamic, supportive environment where your contributions are valued.
• Enjoya role where creativity and results are rewarded with an excellentcompensation package.
• Growwith us as we continue to expand and lead the market in eco-friendly homesolutions.