Product Marketing Manager

Product Marketing Manager – Munsit

Company: CNTXT AI

Product: Munsit

Location: Abu Dhabi, UAE

Employment Type: Full-time, On-site

Department: Marketing / Product

About CNTXT AI & Munsit

CNTXT AI is a UAE-based AI and data company building enterprise-grade, Arabic-first AI solutions for organizations across the region.

Munsit is CNTXT AI’s Arabic speech intelligence platform, designed to help organizations accurately understand and process Arabic voice data across dialects and real-world environments.

Munsit supports enterprise use cases including speech-to-text, conversational intelligence, customer service and contact-center applications, integrations, APIs and enterprise deployments where accuracy, scalability, security and regional language understanding are critical.

Role Overview

We are looking for a commercially minded and highly hands-on Product Marketing Manager to lead the positioning, go-to-market strategy and market adoption of Munsit.

You will sit at the intersection of Product, Sales, Marketing, Solutions and Customers, translating Munsit’s AI and speech technology capabilities into compelling business propositions for enterprises and government organizations.

You will be responsible for understanding Munsit’s customers, competitors, use cases and target industries and turning those insights into positioning, campaigns, sales enablement and go-to-market programs that drive awareness, adoption and revenue.

This is not a traditional brand marketing role. We are looking for someone with strong B2B technology product marketing experience who understands how to commercialize a technical product.

Key Responsibilities

Munsit Product Positioning & Messaging

• Own and continuously refine the positioning, messaging and value proposition for Munsit.
• Translate complex AI, speech recognition and language technology capabilities into clear commercial benefits.
• Develop messaging for different customer segments and buyer personas.
• Clearly communicate Munsit’s differentiation in Arabic speech intelligence, regional dialect understanding, enterprise deployment and data sovereignty.
• Build industry-specific messaging for priority markets and use cases.

Go-to-Market Strategy

• Own the go-to-market strategy for Munsit products, features and solutions.
• Define target markets, ideal customer profiles, buyer personas, priority use cases and commercial messaging.
• Work closely with Product and Sales on new feature and product launches.
• Develop GTM plans for the UAE, GCC and wider MENA market.
• Identify the strongest industries and commercial use cases for Munsit.
• Create launch plans that connect product capabilities directly to pipeline and revenue opportunities.

Target Industries & Use Cases

Develop differentiated propositions for sectors including:

• Government
• Telecommunications
• Contact Centers & Customer Experience
• Banking & Financial Services
• Healthcare
• Enterprise
• Retail & E-commerce
• Other industries with significant Arabic voice and conversational data requirements.

Potential use cases include:

• Arabic speech-to-text
• Contact-center transcription
• Voice analytics
• Conversational intelligence
• Customer interaction analysis
• Sentiment and intent analysis
• Arabic voice interfaces
• Customer-service automation
• Enterprise voice-data processing
• API and platform integrations

Customer & Market Intelligence

• Conduct customer, market and competitor research.
• Develop a deep understanding of the Arabic speech AI / ASR market.
• Track global and regional competitors across speech-to-text, voice AI and conversational intelligence.
• Conduct customer interviews to understand pain points, requirements and purchasing drivers.
• Identify emerging enterprise use cases for Arabic speech AI.
• Translate market feedback into actionable recommendations for Product and Sales.

Competitive Intelligence

• Build and maintain competitor profiles and battlecards.
• Clearly articulate why customers should choose Munsit versus alternative Arabic and international speech platforms.
• Track competitor pricing, capabilities, positioning, partnerships and market activity.
• Enable Sales teams to confidently handle competitor objections.

Sales Enablement

Partner closely with the Munsit Sales team to create:

• Sales decks
• Product presentations
• Solution briefs
• Product one-pagers
• Industry-specific collateral
• Competitive battlecards
• Customer case studies
• Product demo narratives
• RFP/RFI messaging
• Proposal content
• Product FAQs
• Objection-handling guides

Train commercial teams on:

• Munsit positioning
• Key use cases
• Target personas
• Product capabilities
• Competitive differentiation
• Industry-specific selling points

Product Launches & Campaigns

• Plan and execute Munsit product and feature launches.
• Develop integrated product marketing campaigns across digital, events, content and sales channels.
• Partner with demand generation to create campaigns targeting enterprise decision-makers.
• Develop thought leadership around Arabic AI, speech intelligence and conversational AI.
• Support webinars, conferences, customer demonstrations and industry events.
• Measure product-launch performance and optimize based on market response.

Product Adoption & Growth

• Work closely with Product, Sales and Customer Success to understand how customers use Munsit.
• Identify opportunities to improve:
• Adoption
• Usage
• Retention
• Upsell
• Cross-sell
• Develop customer success stories and case studies.
• Turn successful deployments into repeatable industry propositions.
• Identify opportunities to expand Munsit into new customer segments and markets.

Requirements

• Bachelor’s degree in Marketing, Business, Technology or related field.
• 5–8+ years of Product Marketing experience.
• Strong experience within B2B technology, SaaS, AI, enterprise software, cloud, data or related technology products.
• Demonstrated ownership of:
• Product positioning
• Messaging
• Go-to-market strategy
• Product launches
• Sales enablement
• Competitive intelligence
• Experience marketing complex technology products to enterprise customers.
• Strong understanding of B2B enterprise buying journeys and long sales cycles.
• Experience working closely with Product and Sales teams.
• Strong analytical, communication, presentation and storytelling skills.
• Ability to understand technical AI capabilities and translate them into business value.
• Experience building commercial messaging for multiple customer segments.

Strongly Preferred

• Experience in AI, ML, Speech AI, Conversational AI, NLP, SaaS or enterprise technology.
• Previous experience marketing products related to:
• Speech-to-text / ASR
• Voice AI
• Contact-center technology
• Conversational intelligence
• Customer experience platforms
• AI APIs or platforms
• Experience selling or marketing technology to government and large enterprise customers.
• Strong understanding of the UAE/GCC/MENA enterprise technology market.
• Experience working with telecom, government, contact-center or financial-services customers.
• Arabic language skills are highly advantageous.

Ideal Candidate Profile

We are particularly interested in candidates who have worked in a B2B technology product marketing environment and can demonstrate direct ownership of the full product marketing lifecycle:

Customer Insight → Positioning → Messaging → GTM Strategy → Product Launch → Sales Enablement → Adoption → Market Feedback

The ideal candidate should be equally comfortable:

• Sitting with Product teams to understand technical capabilities.
• Talking to customers to understand real business problems.
• Creating a compelling commercial narrative.
• Enabling Sales teams to sell the product.
• Launching campaigns that generate qualified enterprise opportunities.
• Using customer and market feedback to improve Munsit’s positioning and roadmap.

What Success Looks Like

Success in this role means:

• Munsit has a clear and differentiated market position.
• Enterprise and government buyers immediately understand the business value of Munsit.
• Sales teams have the messaging, collateral and competitive knowledge required to sell effectively.
• Product launches generate measurable commercial opportunities.
• Munsit develops strong propositions across government, telecom, contact center and enterprise markets.
• Customer insights continuously influence Munsit’s product and commercial strategy.
• Product marketing contributes directly to pipeline, adoption and revenue growth.