Digital Marketing Coordinator

BILLY Footwear

Role: Digital Marketing Coordinator

Location: Kent, Washington or Seattle Office — Hybrid

Reports To: Marketing Manager

Status: Full-Time

Compensation: $25–$30/hour, depending on experience

Required: Portfolio showcasing recent examples of digital marketing, content creation, email, social media, graphic design, or other relevant marketing work.

About Us

BILLY Footwear is a growing footwear brand dedicated to innovation, accessibility, style, and customer connection. As we continue to expand, we are seeking a versatile marketing professional who can combine digital marketing execution with creative content development and strong attention to detail.

This role sits at the intersection of customer engagement, e-commerce, creative storytelling, and brand development, with a primary focus on email and SMS/MMS marketing.

Position Overview

The Digital Marketing Coordinator will support the planning, execution, and optimization of customer communications across email and SMS/MMS channels. This role will also support content creation, graphic design, social media, campaign development, and broader marketing initiatives.

The ideal candidate is organized, creative, detail-oriented, and comfortable balancing multiple projects and deadlines in a fast-paced, collaborative environment.

Responsibilities

• Plan, build, schedule, and optimize email and SMS/MMS campaigns, including audience segmentation, testing, personalization, QA, and performance analysis.
• Support the development and execution of automated and lifecycle marketing programs designed to increase engagement, conversion, and customer retention.
• Create and adapt on-brand digital content and creative assets for email, social media, web, and other marketing channels.
• Support social media content planning, creation, scheduling, publishing, and community engagement.
• Coordinate marketing campaigns, product launches, promotions, partnerships, and other initiatives across teams, ensuring deliverables and deadlines stay on track.
• Collaborate with the marketing team to translate campaign concepts and marketing strategies into customer-facing communications and creative assets.
• Monitor campaign and channel performance and use data and insights to identify opportunities for testing and optimization.
• Assist with website and e-commerce marketing updates, including product launches, promotions, landing pages, and other customer-facing content.
• Maintain strong attention to detail across copy, creative, links, offers, segmentation, and campaign setup.
• Help maintain organized marketing calendars, campaign assets, and project documentation.

Key Requirements

• 2–3+ years of experience in digital marketing, email marketing, lifecycle marketing, content creation, or a related field.
• Hands-on experience planning, creating, and executing email and/or SMS/MMS marketing campaigns, including segmentation, scheduling, testing, QA, and performance analysis.
• Experience with an email marketing, CRM, or marketing automation platform. Experience with Klaviyo, DotDigital, MailChimp, or similar platforms is a plus.
• Working proficiency with graphic design and content creation tools such as Adobe Creative Suite, Canva, Figma, or similar platforms.
• Ability to translate marketing strategies and campaign concepts into engaging, on-brand content across multiple channels.
• Strong written and verbal communication skills, with excellent copywriting, editing, and proofreading abilities.
• Strong attention to detail and the ability to manage multiple projects, deadlines, and priorities.
• Ability to use performance data and insights to identify opportunities, test ideas, and optimize marketing efforts.
• Collaborative mindset with the ability to work cross-functionally with creative, sales, product, e-commerce, and marketing teams.
• Portfolio showcasing recent examples of digital marketing, content creation, email, social media, graphic design, or other relevant marketing work.
• Experience with Shopify, Google Analytics, or other digital marketing and analytics platforms is a plus.

Why Join BILLY Footwear?

• Opportunity to contribute to both digital marketing performance and brand storytelling.
• High visibility and direct impact on customer engagement and e-commerce growth.
• Creative and entrepreneurial work environment.
• Opportunity to take ownership of customer-facing marketing channels and projects.
• Cross-functional exposure across marketing, product, e-commerce, sales, and creative.

Compensation Package

• Hourly Position $25-$30/hour depending on experience.
• Comprehensive benefits including medical, dental, vision, long term disability and life insurance (100% employer paid.
• 401(k) - Employee contributions only at this time.
• PTO & Holiday Pay
• Product discounts