Marketing Manager

The ideal candidate will lead the planning, development, and execution of marketing initiatives that strengthen BG Group’s brand, increase market share, and drive revenue growth. You will be responsible for both strategic oversight and hands-on execution of marketing campaigns, managing a team, collaborating with cross-functional stakeholders, and ensuring brand consistency across all channels.

Responsibilities

Marketing Strategy & Planning:

• Develop and implement annual marketing strategies aligned with BG Group’s business objectives.
• Conduct market research, competitive analysis, and customer insights to inform campaigns and positioning.
• Define and track KPIs to measure the effectiveness of marketing activities.
• Assist in handling returns of unused or damaged materials with suppliers and site teams

Brand Management:

• Uphold and evolve BG Group’s brand identity across all customer touchpoints.
• Ensure visual and messaging consistency in digital and offline materials.

Campaign Management:

• Plan, execute, and optimize integrated marketing campaigns across digital (SEO, social, PPC), print, event, and direct marketing.
• Lead product or service launches with strategic go-to-market plans.

Team Management:

• Lead and mentor a small team of marketing specialists and coordinate with external vendors and creative agencies.
• Allocate budgets effectively and manage vendor contracts and relationships.

Digital Marketing:

• Oversee website content, UX improvements, SEO/SEM strategies, and performance analytics.
• Manage social media strategy and content calendar across platforms.
• Collaborate with content creators and designers to deliver consistent and compelling brand messaging online.
• Explore and evaluate all available digital marketing channels and tools to improve audience reach and brand visibility.
• Oversee online reputation by managing customer reviews across platforms (Google, social media, review sites), responding professionally, and leveraging feedback to inform marketing strategies.
• Stay current with digital marketing trends, emerging technologies, and competitor activity to identify new growth opportunities.

Event & PR Coordination:

• Organize and promote BG Group participation in trade shows, conferences, and local events.
• Build relationships with media and coordinate public relations efforts.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of progressive marketing experience, with at least 4 years in a leadership role.
• Prior experience in the construction, landscaping, or environmental services industry is a plus.
• Strong leadership and team management abilities.
• Strategic thinker with hands-on campaign experience.
• Excellent communication and interpersonal skills.
• Proficiency in marketing tools (e.g., Google Analytics, CRM systems, Adobe Creative Suite, HubSpot).