Performance Marketing Manager

Job Description
We’re looking for a Performance Marketing Manager to own and scale paid media across Meta, Google, TikTok, display, and emerging channels. This is a highly hands-on role for a performance marketer who understands how to drive customer acquisition, optimize marketing efficiency, and scale DTC growth through data-driven decision-making.
What You’ll Do

• Own paid media strategy and execution across Meta, Google Ads, TikTok, display, and emerging platforms
• Develop and optimize full-funnel campaigns supporting product launches, evergreen products, promotions, and brand initiatives
• Manage campaign performance, targeting, bidding, creative testing, and budget allocation
• Drive improvements across ROAS, CAC, conversion rate, LTV, and contribution margin
• Manage media budgets, forecasting, and performance reporting
• Build structured testing roadmaps across creative, audiences, landing pages, and bidding strategies
• Partner closely with creative and brand teams to develop high-performing ad creative, messaging, and landing pages
• Translate performance insights into actionable creative briefs and recommendations
• Collaborate across brand, email, influencer, social, CRM, analytics, and PR to support integrated 360° campaigns
• Identify and test new channels, audiences, formats, and strategies to unlock incremental growth
  

What We’re Looking For

• 5+ years of experience in performance marketing, paid media, growth marketing, or a related digital marketing role
• Proven experience managing and scaling campaigns across Meta, Google, and TikTok
• Strong understanding of DTC customer acquisition, audience segmentation, conversion optimization, and lifecycle marketing
• Highly analytical with experience using performance data to make actionable decisions
• Experience with marketing analytics, attribution, CRM, and automation tools
• Strong creative instincts and experience partnering with creative teams on performance-driven content
• Excellent communication, collaboration, and project management skills
  

Nice to Have

• Experience scaling DTC brands
• Beauty, skincare, wellness, cosmetics, retail, or CPG experience
• Shopify and eCommerce analytics experience
• Experience managing agencies or external partners
• Strong A/B testing and attribution experience
  

This is a great opportunity for a hands-on performance marketer who loves testing, optimizing, and finding new ways to drive scalable growth in a fast-moving consumer environment.