Senior Manager of eCommerce

Woodland Direct | Auburn Hills, MI | Hybrid

Full-Time | $125,000–$135,000 annually

Own the Experience. Drive the Performance. Shape What's Next.

Senior Manager of eCommerce

Woodland Direct is looking for a results-driven Senior Manager of eCommerce to take ownership of the day-to-day performance and continued growth of WoodlandDirect.com.

This is an opportunity for someone who loves the intersection of eCommerce strategy, data, technology, and customer experience. You'll be responsible for keeping our online storefront running at its best while identifying opportunities to improve conversion, increase average order value, and make shopping easier for homeowners and trade professionals.

We're looking for someone who doesn't just identify opportunities but knows how to turn insights into action and measurable results.

What You’ll Do

• Own Website Performance: Oversee the daily operations, functionality, and overall performance of WoodlandDirect.com, ensuring a seamless customer experience.
• Drive Revenue & Conversion: Analyze key eCommerce metrics and lead initiatives that improve conversion rates, average order value, and overall site revenue.
• Lead Digital Merchandising: Set priorities for product presentation, site navigation, promotions, and seasonal merchandising strategies.
• Optimize the Customer Experience: Use analytics, A/B testing, and customer insights to identify opportunities and implement measurable improvements.
• Manage Site Enhancements: Partner with IT and development teams to prioritize website improvements, resolve technical issues, and support successful releases.
• Collaborate & Influence: Work across Marketing, Sales, Operations, and other departments to align eCommerce initiatives with business goals and deliver actionable performance insights to leadership.

What You’ll Bring

• 5+ years of eCommerce experience, including at least 3 years managing the day-to-day operations of a retail website.
• Demonstrated success improving conversion rates, average order value, or other key eCommerce performance metrics.
• Strong experience with Salesforce Commerce Cloud or another enterprise eCommerce platform such as Shopify Plus, Adobe Commerce, or BigCommerce.
• Advanced proficiency with Google Analytics 4 (GA4) and experience using customer behavior analytics tools.
• Experience developing and executing A/B testing and conversion rate optimization strategies.
• Strong understanding of digital merchandising, product content, and complex product catalogs.
• Ability to interpret data, identify opportunities, and turn insights into measurable improvements.
• Excellent project management, communication, and cross-functional collaboration skills.
• Working knowledge of HTML and CSS.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent experience.

Even Better If You Have

• Experience managing large eCommerce catalogs of 100,000+ SKUs.
• Hands-on Salesforce Commerce Cloud experience.
• Experience with B2B, trade, contractor, home improvement, or specialty retail customers.
• Experience with product configurators, site search optimization, or complex purchasing journeys.

Why Woodland Direct?

Woodland Direct is a growing, nationwide eCommerce company and the #1 online marketplace in the fire and hearth industry. For more than 20 years, we've helped customers create spaces where people gather while continuing to invest in the technology and people driving our next stage of growth.

Here, you'll have the opportunity to take ownership of a significant eCommerce business, influence strategic decisions, and see the direct impact of your work. We value people who take initiative, collaborate across teams, and are motivated by delivering results.

Benefits & Perks

At Woodland Direct, we offer a competitive and comprehensive benefits package designed to support the health, well-being, and financial future of our employees. Our benefits include:

• Medical coverage through Blue Cross Blue Shield, along with dental and vision plans
• 401(k) retirement plan with company match after 90 days
• Three weeks of paid time off to start
• Additional company benefits and paid holidays

Ready to Make an Impact?

If you're an eCommerce leader who enjoys solving problems, improving performance, and taking ownership of results, we'd love to hear from you.

Join Woodland Direct and help shape the next chapter of our eCommerce growth.