Digital Marketing Manager

Experteer Overview

In this role you will lead Skywalk Group's digital marketing strategy and execution to fuel revenue growth. You’ll own multi-channel campaigns, lead-generation efforts, and the connection between marketing activity and business outcomes. You’ll collaborate with Business Development to nurture opportunities and optimize ROI. This is a hands-on, strategic role for an entrepreneurial marketer who wants to turn ideas into measurable impact. You’ll operate at the intersection of brand, demand generation, and analytics to drive meaningful conversations with prospective clients.

Compensation / Benefits

• Develop and execute digital marketing strategy to strengthen brand awareness, attract prospects, generate qualified leads, and support revenue growth
• Partner with leadership and Business Development to target markets, create prospect outreach, and strengthen the sales pipeline
• Plan, create, execute, and optimize multi-channel campaigns including email, marketing automation, digital advertising, CRM campaigns, and lead-nurturing
• Drive SEO strategy, website optimization, content development, landing pages, blogs, newsletters, and digital engagement
• Analyze campaign performance, lead quality, engagement, and ROI to identify opportunities and adjustment needs
• Collaborate with Business Development to ensure leads and insights are effectively shared and acted upon
• Bring forward new ideas and opportunities to continually improve results

Tasks

• 3+ years in digital marketing, marketing automation, demand generation, or B2B lead-generation
• Experience in professional services, recruiting, RPO, HR consulting, or related B2B service industries preferred
• Hands-on experience with CRM and marketing automation platforms, preferably HubSpot and Salesforce
• Working knowledge of Google Ads, SEO, website analytics, email marketing, and digital campaign management
• Strong analytical skills to evaluate performance, interpret data, measure ROI, and make actionable recommendations
• Excellent written communication and content development skills
• Ability to manage multiple initiatives, work independently, take initiative, and turn ideas into action

Key requirements

• Remote or hybrid work after training
• Health, dental, and vision insurance
• IRA with company match
• Paid time off
• Professional development and growth opportunities