Digital Marketing Manager Job in Charlotte, NC | Robert Half

Digital Marketing ManagerWe are actively building a network of experienced Digital Marketing Managers for potential upcoming opportunities with our clients. As new needs arise, these professionals will lead the planning, execution, and optimization of digital marketing initiatives that drive brand awareness, customer engagement, lead generation, and business growth. The ideal candidate combines expertise in digital strategy, paid media, website performance, marketing analytics, and marketing automation to deliver measurable results across multiple channels.

This position is focused on developing and executing data-driven marketing strategies that support business objectives and revenue growth.ResponsibilitiesLead and develop digital marketing teams, providing strategic direction, coaching, and performance management.Own website content, user experience, CMS management, landing pages, and ongoing digital platform optimization.Develop and execute lead generation strategies while tracking lead volume, conversion rates, and cost-per-lead performance.Manage email marketing campaigns, drip programs, customer nurture journeys, and marketing automation initiatives.Create and oversee digital content strategies, including blogs, SEO content, website content, and audience engagement campaigns.Monitor and report on digital marketing KPIs, including website traffic, leads, engagement, conversions, and ROI.Manage digital advertising partners, website vendors, agencies, photographers, videographers, and other third-party marketing partners.Oversee SEO, SEM, local listings, digital mapping platforms, and online directory management.Research and implement new digital marketing channels, technologies, AI tools, and automation opportunities.Develop marketing workflows, reporting processes, and SOPs to improve efficiency, consistency, and scalability.