Social Media & Content Manager

Port of Subs is seeking a creative, strategic, and hands-on Social Media & Content Manager to lead our organic social media presence across national, regional, and local channels. This role is responsible for bringing our brand to life through compelling visual storytelling, authentic community engagement, and a strong network of content contributors throughout our franchise system.

We're looking for a creator first and a strategist second. Someone who knows how to recognize a great story, capture it, edit it, and turn it into content people want to watch and share. This individual will own our organic social strategy, produce original photography and short-form video, manage our user-generated content (UGC) program, and equip franchisees and restaurant managers with the skills and tools to build engaging local social media presences.

A key priority is transforming our restaurants into active contributors to the Port of Subs story. Through hands-on training, coaching, and simple, repeatable processes, this manager will help restaurant teams confidently capture, create, and publish content that showcases their food, people, and communities.

Photography, videography, and short-form video editing are essential, nonnegotiable skills. This is a hands-on role that requires independent content production, strong creative judgment, and full ownership of execution from concept through publication.

KEY RESPONSIBILITIES

National Social Media Strategy & Management

• Lead the organic social media strategy and day-to-day management of Port of Subs' national presence across Instagram, Facebook, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms.

• Own the social content calendar, aligning content with national campaigns, product launches, catering initiatives, new restaurant openings, seasonal promotions, and relevant cultural moments.

• Develop and publish engaging, platform-specific content that strengthens brand awareness, grows audiences, and encourages meaningful guest engagement.

• Establish a consistent brand voice and visual identity while adapting content to the unique audience and format of each platform.

• Identify emerging trends, creative opportunities, and new ways to keep Port of Subs relevant and differentiated.

• Collaborate with Marketing, Operations, Field Marketing, and other corporate teams to translate business priorities into compelling organic content.

Content Creation & Production

• Independently concept, capture, edit, and publish original photography and short-form video, including Reels, TikToks, YouTube Shorts, Stories, and other social-first formats.

• Regularly visit restaurants, community events, and new markets to capture compelling food imagery, sandwich preparation, catering, team members, guest experiences, and behind-the-scenes stories.

• Manage the full creative production process, including planning, filming, lighting, audio, editing, captions, graphics, and final delivery.

• Create authentic, lifestyle-driven content that feels native to social platforms while maintaining Port of Subs' brand standards.

• Build and maintain an organized library of reusable photo and video assets for national and local marketing.

• Coordinate with photographers, creators, influencers, and other partners when additional production support is needed.

• Ensure appropriate permissions, usage rights, and brand compliance for all published content.

User-Generated Content & Franchisee Activation

• Fully own the development, execution, and ongoing management of Port of Subs' systemwide UGC program, building a consistent pipeline of authentic content from guests, franchisees, restaurant managers, and team members.

• Establish simple processes for soliciting, submitting, reviewing, approving, and sharing content across national and local channels.

• Develop and deliver practical training that teaches franchisees and restaurant managers how to capture quality photos, film and edit short-form video, write engaging captions, and confidently publish content to their local pages.

• Create easy-to-use resources, including content guides, filming tips, templates, tutorials, and monthly content prompts that make participation achievable for busy restaurant teams.

• Lead virtual and in-person training, hands-on workshops, and ongoing coaching to strengthen local content creation skills.

• Help restaurant teams identify valuable local storytelling opportunities, including community partnerships, catering, school events, team recognition, and neighborhood involvement.

• Identify and cultivate strong content contributors throughout the franchise system, recognizing best practices and encouraging consistent participation.

• Track restaurant engagement, content submissions, and program effectiveness, continuously improving participation and content quality.

Local Social Media & New Market Activation

• Own the local organic social media support program, including content development, publishing, and guidance for participating restaurant accounts.

• Maintain consistent brand standards while helping each location develop an authentic presence that reflects its neighborhood and community.

• Partner with franchisees, Regional Developers, and Field Marketing to identify local marketing opportunities and translate them into engaging social content.

• Develop and execute organic social plans for new restaurant openings and market launches, from pre-opening awareness through grand opening coverage and ongoing community engagement.

• Capture or coordinate original content for priority openings, including restaurant preparation, team introductions, opening-day experiences, and local guest engagement.

• Identify and coordinate relationships with local creators, micro-influencers, community organizations, and brand advocates to extend organic reach.

• Establish scalable tools and processes that make local social media support efficient, consistent, and sustainable as the franchise system grows.

Community Management, Reporting & Optimization

• Oversee community engagement across national and supported local channels, including comments, messages, mentions, and guest interactions.

• Identify and escalate sensitive guest concerns or potential reputation issues in coordination with the appropriate corporate teams.

• Monitor organic social performance, including reach, engagement, audience growth, video views, content effectiveness, and local account activity.

• Measure UGC participation and franchisee engagement to evaluate the effectiveness of training and local activation efforts.

• Provide regular performance reporting with actionable insights and recommendations to strengthen content strategy and execution.

• Monitor competitor activity, platform changes, and QSR social trends to identify new creative opportunities and continuously improve results.

REQUIRED QUALIFICATIONS

• 3+ years of professional experience in social media management, content creation, digital marketing, or a related field.

• Proven ability to independently shoot, edit, and produce high-quality photography and short-form video.

• Demonstrated experience creating engaging Reels, TikToks, YouTube Shorts, and other platform-native video content.

• Proficiency with content creation and editing tools such as Adobe Creative Suite, CapCut, Canva, or similar platforms.

• Strong understanding of organic social media strategy, platform trends, audience behavior, and content performance.

• Experience managing brand social media accounts, content calendars, and publishing workflows across multiple platforms.

• Excellent visual storytelling, creative judgment, and copywriting skills.

• Strong communication and presentation skills, with the ability to train and coach individuals with varying levels of social media experience.

• Highly organized, proactive, and capable of managing multiple priorities while maintaining consistent content production.

• Comfortable working independently, directing others on camera, and appearing on camera when appropriate.

• Ability to build productive relationships with franchisees, restaurant managers, corporate teams, and external partners.

• Willingness to travel regularly for restaurant visits, content production, new market launches, and events.

Portfolio Required: Applicants must provide examples of original photography and short-form video they personally captured and edited. Demonstrated hands-on content creation ability is required.

PREFERRED QUALIFICATIONS

• Experience in restaurant, QSR, hospitality, retail, franchise, or multi-location environments.

• Experience developing and managing UGC programs, creator networks, or local social media initiatives.

• Experience conducting social media training, workshops, or coaching.

• Familiarity with SOCi or comparable multi-location social media management platforms.

• Experience coordinating local influencers, creators, and community partnerships.

OTHER REQUIREMENTS

• Must possess a valid driver's license, reliable transportation, and proof of insurance.

• Driving during the course of employment may be required.

• Regular travel to restaurants and occasional travel to new markets, grand openings, and events is expected.

• Flexibility to work occasional evenings and weekends as business needs require.

• Ability to sit for extended periods while working at a computer.

• Occasional lifting and transporting of content production equipment up to 30 pounds may be required.

WHAT SUCCESS LOOKS LIKE

Success in this role means building an organic social media program that is creative, consistent, locally relevant, and scalable.

The Social Media & Content Manager will consistently produce compelling original content that grows our national presence, establish a thriving UGC program that brings authentic restaurant stories to life, and equip franchisees and managers to become confident local content creators.

Most importantly, this individual will create a sustainable system that connects national brand storytelling with meaningful local engagement, helping every Port of Subs restaurant become more visible, relevant, and connected to its community.