VP, Marketing & Customer Experience

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001100 - Executive Middleton, WI, US 2 days ago Requisition ID: 1452 Vice President, Marketing & Customer Experience The Opportunity Gilson is looking for a commercially minded, customer-focused leader to help with the evolution of how we engage, grow, and serve customers around the world.

The Vice

President, Marketing & Customer Experience will lead Gilson's integrated customer growth strategy, connecting brand, demand generation, digital commerce, customer data, and customer success into one cohesive engine. This role goes well beyond traditional marketing. We are looking for a leader who understands scientific customers and laboratory environments , knows how to translate customer insight into commercial growth, and can build the systems, capabilities, and teams needed to strengthen the entire customer journey, from first awareness through adoption, retention, expansion, and advocacy.

As a member of the senior leadership team, this individual will serve as a strong voice of the customer and help Gilson continue its evolution from a historically product- and engineering-led organization to one that combines exceptional products with an equally strong, customer-centered commercial experience. What You'll Lead Be the executive voice of the customer Bring a deep understanding of scientific customers, workflows, purchasing behavior, adoption barriers, and value drivers into strategic business decisions. Help ensure that decisions regarding portfolio, investment, go-to-market strategy, service, digital capabilities, and customer experience start with a clear understanding of what customers need and value.

Build a more customer-centric organization Create stronger connections between Gilson's leaders and customers through Voice of Customer programs, customer resea