Social Media Content Creator

Company Description DropTest Media is a social media and content agency that helps ambitious brands, organizations, and public figures build high-impact content operations and accelerate growth. Founded by Emily Butler after nearly a decade leading digital and social strategy for Ben Shapiro, Young America’s Foundation, and National Review, the agency brings deep, proven expertise in performance-driven content. DropTest Media partners with clients on social media management, content production, platform strategy, and audience growth, turning big ideas into content that consistently performs.

The team designs content strategies, builds the systems to execute them, and manages day-to-day implementation across platforms. With a focus on strategy, content, and execution, DropTest Media is built to help clients move faster and smarter in the digital landscape.

Role Description The Social Media Content Creator is a full-time, remote-friendly role based in the Nashville Metropolitan Area. This role is responsible for planning, producing, and publishing engaging content across platforms such as YouTube, TikTok, Instagram, X, Facebook, etc. Day-to-day work includes drafting posts and scripts, capturing and editing short-form and long-form video, repurposing existing content, and collaborating with strategists to align content with client goals.

The Social Media Content Creator will monitor trends, optimize content for platform best practices, and support audience growth by testing formats, thumbnails, captions, and posting schedules. The role also involves coordinating with clients and internal team members, maintaining content calendars, and ensuring all deliverables are on brand, timely, and performance-oriented.

Qualifications

• Candidates should possess skills in social media content creation, including short-form video production, basic video editing, and visual storytelling.
• Candidates should possess skills in copywriting for social platforms, including writing hooks, captions, titles, and scripts tailored to specific audiences.
• Candidates should possess skills in social media strategy and analytics, including platform best practices, trend identification, and performance tracking.
• Candidates should possess skills in content planning and workflow management, including using content calendars, organizing assets, and meeting deadlines.
• Candidates should possess strong communication and collaboration skills, including the ability to work closely with clients, creative teams, and stakeholders.

• Relevant qualifications include experience creating content for YouTube, TikTok, Instagram, or similar platforms
• familiarity with creator and brand ecosystems
• and a portfolio demonstrating performance-focused content.

Additional beneficial qualifications include knowledge of digital marketing fundamentals, comfort on camera or working with talent, and proficiency with common editing tools (e.g., Adobe Premiere, Final Cut, CapCut, or similar).

A bachelor’s degree in Communications, Marketing, Media, or a related field is helpful but not required.