The Digital Revenue Operations Lead is an operations and customer-focused, results-driven role responsible for supporting the ongoing direct and programmatic sales, execution, and optimization of the Cox First Media digital product portfolio, which includes our digital assets, Search, Social, Programmatic, OTT/CTV, and Email solutions.

As a Digital subject matter expert (SME), this role provides strategic guidance to sales teams and customers; leads product training; oversees campaign execution, reporting, and optimization; and executes and optimizes our programmatic monetization of our sites and apps. This position operates in a hybrid work environment, requiring in-person collaboration in the office or on-site with customers 2–3 days per week.

The ideal candidate combines technical expertise in digital advertising platforms with strategic thinking, strong communication skills, and a passion for delivering measurable results. They will work closely with the Director of Digital Revenue, the Director of Sales, the Ad Operations team, customers, and vendors.

Collaboration & Client Engagement - 30%

Partner with the sales department and the ad operations team to develop client-focused proposals and integrated solutions.
Participate in client calls and presentations to explain digital strategies, products, and performance reports.

Campaign Planning, Execution, & Optimization - 50%

Be the subject matter expert on our full digital product suite, help the sales team explain why our solutions are the best fit to meet their needs. Focus on what matters most to customers and provide measurable strategies that help their business grow.
Provide technical support for campaign setup, including pixel strategies, Google Tag Manager implementation, GA4 event tracking, and reporting structure in platforms like Looker.
Monitor campaign pacing, delivery, and performance, taking corrective action to optimize toward KPI’s (CTR, CPC, CPA, ROI, Foot Traffic, Events, or ROAS).
Assist in the creation of customer-facing dashboards and heatmaps to visualize campaign performance, including impressions, clicks, foot traffic, and conversions.
Assist in execution and optimization of our programmatic backfill optimization strategy for our websites and apps.

Training & Enablement - 20%

Design and deliver product training for the sales and operations teams, ensuring knowledge of features, benefits, and measurement approaches. Be the SME for the ad operations team.

Education

Bachelor’s degree in a related discipline and 6 years’ experience in a related field. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.

Additional requirements

Excellent internal and external customer communications
Analytic and strategic thinker
Working knowledge of OTT, Social, Google, Email, and DSP platforms.
Experience with Google AdWords (Search, YouTube, and Display), Google Analytics (GA4), Meta Ads, Meta Insights, Digital Reporting (Looker or equivalent).
Experience with Google Tag Manager and Google Ad Manager a plus
Experienced in optimizing towards customer-defined KPI’s
Strong teamwork
Problem solver
Project-oriented

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Digital Revenue Operations Lead, Cox First Media