Job Description

The Lee Company is looking for an additional team member focused on Marketing Analytics & Campaign Support to join its team in Westbrook, CT. This role is perfect for someone who thrives in a team-oriented environment, is highly motivated, detail-oriented, and passionate about contributing to impactful marketing campaigns. The ideal candidate has a mix of technical skills, creativity, and strong communication abilities. The role will be responsible for supporting several projects at a time, so having the ability to prioritize and manage time effectively will be essential.

Qualifications

Local candidates required. This position will be full-time on-site.
Bachelor’s degree in marketing or communications.
2+ years of marketing experience, preferably focusing on B2B marketing.
Highly organized with excellent time management, writing, and interpersonal skills.
Hands-on experience with marketing analytics, campaign tracking, marketing automation, CRM data management, and digital platform integrations.
Knowledge of and experience with inbound marketing, social media marketing, SEO, and email campaigns.
Experience with Microsoft Dynamics, Google Tag Manager, GA4, Search Console, Bing Webmaster Tools, Bing & Google Ads, a plus.

Responsibilities

Digital Marketing Analytics & Campaign Support

Set up campaign tracking and performance dashboards using Looker Studio and Power BI; monitor campaign progress and deliver ongoing and post-campaign performance reviews with actionable insights.
Assist in developing data-driven SEO, UX, and PPC strategies for multi-channel marketing campaigns, collaborating with internal teams and external agencies.
Build and manage segmented marketing lists in HubSpot to support targeted campaign strategies.
Manage HubSpot lead scoring models and reports on engagement and conversion metrics.
Develop and maintain custom properties, forms, and calls-to-action (CTAs) within HubSpot to support campaign tracking, segmentation, and data collection.
Support the integration of dashboards with third-party platforms and tools to ensure seamless data synchronization and reporting.
Maintain tracking link documentation for campaigns, reporting on asset performance with due granularity.
Provide marketing technology support for platform integrations and troubleshooting technical issues.
Assist in managing Google Tag Manager, GA4, and Google Search Console, including the technical implementation and testing of new web tags.
Monitor and report on Core Web Vitals, including page load speed, 404 errors, and overall site health.
Manage OneTrust Privacy Management tools, including cookie tracking updates and privacy policy compliance.

CRM & Data Management

Connect leads to sales outcomes and evaluate campaign ROI over multi-year sales cycles.
Support CRM integration initiatives and maintain data hygiene across marketing systems.

Continuous Improvement

Stay up to date with the latest digital marketing trends, tools, and best practices.
Provide support for additional marketing initiatives and cross-functional projects as needed.

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Marketing Data Analyst